All Blog Posts

Salesperson with a big smile, demonstrating one of selling's fatal flaws

How to eliminate selling’s fatal flaw

The fundamental problem with selling—and the behavior of salespeople—is that when you are selling the usual way, someone has to win.
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Love button in green

Love, logic, and your bottom line

Love. What is love? At its most basic, it is you taking good care of someone who is depending on you. Paying attention to them, giving them the help they need, communicating with them, and being generous with your comfort and your time. In business, love is an essential ingredient, if not the driving ingredient.…
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Zhivago Partners chart showing our first year of growth

A reflection on our first-year anniversary: Following a roadmap to revenue growth

Nice charts, eh? I’m pretty proud of our revenue growth (as shown in the top chart) as I reflect on our first-year anniversary. We started with clients who came with us when I (amicably) parted from the previous company I had co-founded. That first spike came in December from additional billings due to a one-off…
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Graph showing colored lines behind a group of people; KPIs

The marketing KPIs that lead to higher revenue

As the CEO or owner of your company, you need to know if your marketing is working or not. So key performance indicators (KPIs) are important. We all know that. When it comes to KPIs for digital marketing, the problem is not so much a lack of data. There’s plenty of data, if you have…
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Man steering ship with his hands on the wooden wheel

The 5 behaviors of successful managers

The best managers make it easier for everyone to do their best work; the worst managers make it more difficult, if not impossible. The companies run by the best managers thrive; the companies run by substandard managers struggle. How can you make sure you are behaving like a good manager, not a bad one?
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Man smiling at his computer screen, happy with his ROI from online content

How to get the highest ROI on your content

Google needs content to understand what you sell and what makes it special, and then to display you when the right customer comes looking for you. Your customers need content, again to understand what you sell and what makes it special, so they can decide if it will meet their needs. Your company needs content…
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Empty billboard against a blue sky with clouds

Who moved my billboard: The terrifying truth about digital marketing

Back in the old days, you could pay for a billboard on a major freeway, and the billboard was created and put up, and every day when you drove to work you - and all those people you were trying to reach - could see that billboard. You had absolute proof that what you had…
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Woman on the end of a pier, gazing into the distance

Are you separating yourself from your life?

I had an interesting thought recently. I realized that we are happiest and most successful when we are fully engaged in our lives. Conversely, when we allow things to separate us from our lives, our lives start to go downhill. Big time. Fast. It’s like time moves on, and we don’t. We get distracted and…
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