Kristin Zhivago Blog | Revenue Coach

Content versus crapola: You get what you pay for

Creating content for SEO and potential customers isn’t an expense. It’s an investment in your revenue stream. If your content is crapola, it won’t work with Google and it certainly won’t convince anyone to buy from you. In this article we’ll look at the difference between content that leads to revenue and content that doesn’t.

Two images of the same man covered in white face paint, one frowning and one smiling

How to change anything you don’t like about your life: Introducing the Behavior Replacement Method

Our success depends almost exclusively on our behavior. As many wise people have said – and even wiser people have demonstrated – it’s not your circumstances that determine your success, it’s what you do with them. Someone born rich is just as capable of screwing up their life as someone born poor. In this article, I talk about how turning circumstances in your favor and moving past those behaviors that hold you back.

A desk with a computer and plants, with a downtown scene out the window

Women, business, and tech: What we need to do now

It’s not a man’s world. It’s a tech world. Women can and are succeeding in the midst of it. But a lot of things have changed over the last couple of years, and all of us need to make sure we are focusing on the right stuff and have the right frame of mind, in order to master the new environment.

Two children drawing together, their heads close and eyes focused

Content marketing: How to go from creep to friend

Imagine someone – a perfect stranger – coming up to you while you’re walking down the street, and saying, “I know all about you. I know you have a problem with X, and I have the solution for you.” Creepy, right? Wouldn’t you do everything you could to get away from that person, as fast

Empty conference table with white chairs

What if they WANT to do business with you – and you’re stopping them?

The gap between buyers and sellers continues to amaze me. And it always boils down to the simplest, even most obvious things. Like this one: You work like crazy to get people to sign up to your list. And then, one day, they want to stay subscribed, but they just want to change their address.