All Blog Posts

drinking horse

The ultimate secret to getting qualified leads: “Thirsty horses”

There’s an old saying, going back centuries: “You can lead a horse to water, but you can’t make it drink.” One of my very smart clients said he had a mentor who quoted that old saying, but then added, “This is why I always look for thirsty horses.” I’ve been smiling about that ever since.
Read More

Digital marketing vs. digital manipulation: Where’s the line?

I’m not alone in noticing that we seem to be in the midst of an explosion of not-so-nice behavior. I’m not surprised, having noticed decades ago that the entertainment industry seemed intent on showing us the seedier side of life.
Read More
Management for revenue growth: Your company is only as strong as your primary weakness

Management for revenue growth: Your company is only as strong as your primary weakness

It’s a sad fact of business life—and one people hardly ever talk about—that your company is only as strong as your primary weakness. No matter how well you perform in one or several areas, your primary weakness will drag down your revenue growth potential.
Read More

The top 5 digital marketing mistakes that business owners make

Clients come to us because they are frustrated with their digital marketing vendors and the disappointing results of their efforts. What they want is a steady flow of qualified, ready-to-buy leads. They also want help with the “what happens after the customer reaches out to us” part of the exercise.
Read More
Happy company boss showing you a great job sign

The truth about how management functions

There are many books about management, theories about management, and courses that teach certain types of management. The whole concept of management is fascinating to anyone who has tried being a manager for more than a day or two. It is not something that comes naturally, even to people who have been in management for…
Read More
Strength and weakness text on asphalt ground, feet and shoes on

Business Leadership: Are your personal characteristics killing your company?

The truth is, we are all a combination of positive and negative characteristics. No company leader is perfect. Which means that we have to be careful that our negative characteristics aren’t killing our companies without us realizing it. 
Read More
Digital Marketing Ethics Liar has shadow with long nose. Conscience concept.

Digital Marketing Ethics

It is now possible to know just about everything about anyone. We leave digital breadcrumbs wherever we go. And since we spend so much time online, that’s a big reveal. As digital marketers, we are in possession of incredibly powerful tools, tools that can be used for good or ill.
Read More
SEO Search Engine Optimization Marketing Ranking Traffic Website Internet Business Technology Concept

Exact Match: How search engine expectations changed buying—and marketing—forever

now it’s here, somewhere, and if I just keep refining my search phrase, I’m going to find exactly what I want.” That’s the “search engine mentality” of today’s buyers, and it’s changed marketing forever. Sadly, almost all marketing content hasn’t caught up. In this article I’m going to quickly describe the situation and describe the…
Read More
load more

Interested in booking Kristin Zhivago as a guest speaker on your podcast?

Please fill out the form below and Kristin will be in touch soon!

Get 2 hours of free consulting​

Hop on a complimentary call with Kristin Zhivago, President of Zhivago Partners, and pick her brain for 2 hours, 100% risk-free.​

Nevermind, I don't want free consulting...