Roadmap to Revenue Blog

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kristin zhivago marketing business blog 13

Who moved my billboard: The terrifying truth about digital marketing

Back in the old days, you could pay for a billboard on a major freeway, and the billboard was created and put up, and every day when you drove to work you – and all those people you were trying to reach – could see that billboard. You had absolute proof that what you had purchased was, in fact, actually doing what you paid it to do. Not anymore. Now marketing is mostly digital, and it often behaves as if you paid to put up a billboard, and on the third day you were driving to work, the billboard wasn’t there.

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kristin zhivago marketing business blog

Are you separating yourself from your life?

I had an interesting thought recently. I realized that we are happiest and most successful when we are fully engaged in our lives. Conversely, when we allow things to separate us from our lives, our lives start to go downhill. Big time. Fast. It’s like time moves on, and we don’t. We get distracted and

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kristin zhivago marketing business blog 11

Website Tech 101: How websites are constructed

If you own a business, you know a lot about that business. You also have a website. You probably know less about how websites are constructed. Do you need to know? Yes – certainly enough in order to manage your vendors and keep them from ripping you off. Because I find that business owners can

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kristin zhivago marketing business blog 10

Your website: How to keep from getting ripped off

People who come to us for help already have a website. Someone else created it for them, then continued to maintain, upgrade, and make changes to the site. Sometime between signing the contract with that site vendor, and then coming to us, things started to go wrong, and got worse over time. Because of our

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kristin zhivago marketing business blog 9

Why we love working with engineers

My love affair with engineers started officially when I entered the business world right out of high school, selling machine stop tools for a Pratt & Whitney distributor. I started meeting engineers in that job, and thought to myself, “Well, these guys are nice.” After working my way through college, I spent the next 5 or so years as an engineering headhunter in Silicon Valley, interacting with hundreds of engineers every year. I still thought they were nice. The “jerk quotient” was super low; they had a good sense of humor; they were intelligent and well-meaning. Best of all, they were interesting.

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kristin zhivago marketing business blog 8

Not getting older. Getting better.

You can’t avoid it. One day you will look in the mirror and ask yourself, “Who are you? What did you do with my face?” Age happens.Personally, I’m inspired by my 92-going-on-37 mother, Marilu Norden, who just painted the picture above. I’ve never worried much about getting older, partly because, like my mother, I don’t feel

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