Roadmap to Revenue Blog

Marketing ○ Business ○ Sales ○ Management

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The most successful branding strategy: Mindset Immersion

Branding strategy is usually an “inside” affair, created in windowless (or now virtual) conference rooms. “What do we want to be known for? What is our mission? What do we do better than competitors?”  What’s missing from this conversation? Customers. Who buys your product or service? Customers. No wonder so much marketing doesn’t work.  My

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FAQ: Mindset-Driven Marketing

Mindset-Driven Marketing is a brand new concept created after our began focusing on what drives a customer to make a purchase. Over the years, marketing trends have changed drastically. To make a successful sale, you must focus on customer mindset.

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Mindset Immersion! An example of Mindset-Driven Marketing.

In my previous blog article, we introduced the concept of Mindset-Driven Marketing. It’s a marketing strategy that gets right to the heart of the matter: Properly addressing your customer’s current and very specific mindset is what is going to drive your sales. As I was preparing these articles, I came across a fantastic example of “Mindset Immersion”—where everything that the company is doing addresses the customer’s very specific mindset. Let’s take a look.

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