Roadmap to Revenue Blog

Marketing ○ Business ○ Sales ○ Management

Zhivago Partners Go Digital or Die Episode One Kristin Zhivago and Frank Zinghini

Go Digital or Die: Realities of Your Situation

As president of digital marketing company Zhivago Partners and a revenue coach, I recently decided to partner with long-time colleague and client Frank Zinghini of custom application development company Applied Visions in a webinar series entitled “Go Digital or Die.”

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How to be successful at marketing kristin zhivago and frank zinghini

Go Digital or Die: How To Be Successful Marketing Online

Many baby boomer business owners have built successful companies over the years using traditional marketing methods, but as everything goes digital, you’re likely not getting the same results. You have most likely experimented with digital marketing methods, but the results have been disappointing.

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Your app is your business Kristin Zhivago and Frank Zinghini

Go Digital or Die: Your Business Is an App

In today’s digital world, our customers expect you to be open for business all the time. They want to be able to interact, engage, and even “chat” with you, any time day or night. In other words, they want constant availability and accessibility.

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man and woman sitting in an office at their desk having a discussion

How to manage developers and other tech-savvy specialists

As Frank Zinghini and I discuss in episode #5 of our video series, “Go Digital or Die,” there are some tricks to hiring and managing tech-savvy specialists. And given that we are all in the midst of digital transformation, and business is becoming “all” digital, this is an important topic. Here’s some advice on how to how to hire developers and how to manage developers.

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Man using an application on his computer

Your business is now an app

Customers are now assuming they can and will have a digital relationship with you. The more you make that possible, the more likely they are to buy from you. If you are truly making all that possible, removing all the barriers, your customers will be able to:

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