Roadmap to Revenue Blog

Marketing ○ Business ○ Sales ○ Management

Woman talking about how to manage digital marketing

How to manage digital marketing: Three game-changing strategies

Digital marketing is not easily managed. It’s got a lot of moving parts, and there are not as many hard and fast rules as we would like (or as digital marketing consultants tend to imply). In this piece, I’m going to reveal three strategies that, if you put them to use, will put you head and shoulders above your competitors.

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Zhivago blog - Love button

Love, logic, and your bottom line

Love. What is love? At its most basic, it is you taking good care of someone who is depending on you. Paying attention to them, giving them the help they need, communicating with them, and being generous with your comfort and your time. In business, love is an essential ingredient, if not the driving ingredient. No one talks about it much, but it’s true. If your customers and workers feel that you’re taking care of them, they will be glad to stick around.

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Zhivago Partners first year growth graph

A reflection on our first-year anniversary: Following a roadmap to revenue growth

Nice charts, eh? I’m pretty proud of our revenue growth (as shown in the top chart) as I reflect on our first-year anniversary.
We started with clients who came with us when I (amicably) parted from the previous company I had co-founded.
That first spike came in December from additional billings due to a one-off research project I did for a global company. Then, sales went back to their normal month-by-month improvement.

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Kristin Zhivago's book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy