The inventors of Mindset-Driven Marketing.
Kristin Zhivago, president and founder, has been helping CEOs and entrepreneurs increase their revenue for decades.
Recently Kristin and her team rolled out the concept of Mindset-Driven Marketing, a way to focus all your offers on the customer’s mindset when they set out on their buying journey. Matching offer to mindset results in a very rewarding result: increased sales.
Kristin has literally written the book on how to sell the way your customers want to buy, and has trained marketers worldwide. She and her team have built a digital marketing machine that works for a variety of industries, products, and services.
The conversations you’ll have with Kristin will provide relief, practical next steps, and inspiration. As clients who have been with her for years will tell you, she is an exceptional managerial resource.
If any of your performance “arrows” aren’t going up, we work on them until they do. That’s what we think of as the whole point of marketing and sales efforts.
Today’s successful marketing demands best-practice approaches and constant attention to the success of those approaches. We all move quickly when something isn’t working as it should, improving and experimenting until the arrows start moving in the right direction.
So many clients come to us after “spending so much and not getting anything for it.” You won’t have that problem with us, because we keep working on the issue—whatever it is—until your arrows start moving in the right direction.
You get to see what’s working — and what we’re doing — 24/7.
Our Ops Center client portal is an amazing way to see your stats and marketing activity. We are proud of this, as it gives you “everything you need to know about what’s going on” in one place, available 24/7.
This proprietary client portal gives you an inside look at traffic, conversions, your most popular pages and articles, visitor demographics, channel success (e.g., search engine optimization, paid online marketing, email marketing, etc.), site maintenance, influencer marketing, account-based marketing, and more.
We have worked closely with clients to give them exactly what is most helpful, providing real-time data that they can view from a variety of perspectives.
You get to work with professional, experienced digital marketing professionals who work as a tight-knit team.
Digital marketing is highly specialized, and changes constantly. We are well past the age of marketing generalists. Only someone who works in a given area every day, and has successfully done so for years, can make the right decisions and consistently carry out the right tasks so your marketing works as well as it can.
Many digital agencies use the model where there is one “heavy” at the top and many interns doing the work. But interns don’t have the experience to know why something isn’t working or what would make it work better. The right specialist can make an enormous difference; we’ve had this proven to us over and over again.
We find them—so you don’t have to. We manage them on your behalf. We support them with ironclad project management systems, and we treat them right. Our team consists of a core infrastructure management team, creative specialists (writers, developers, graphic designers) and channel specialists (online ads, social, content marketing, websites, influencer marketing, account-based marketing, etc.). This guarantees that you have the best people working on all of your marketing efforts.
President, Revenue Coach
Client Success Manager
Client Success Manager, Project Manager
Client Success Manager
Social Media Manager
Google Ads and Google Analytics
Jeff has been involved in the design, development, and deployment of custom websites, software systems, and network security for more than 20 years. His ability to listen, comprehend the vision, and deliver results sets him apart from others in his field. Jeff has served in various roles, including Senior Developer & Architect, IT Director, and Consultant. He has developed software systems used by the Department of Defense and has donated his time to assist with technology needs for Central American mission organizations. Jeff brings over two decades of experience and expertise to every solution he delivers, while displaying a dedication and commitment reflective of his passion to use technology for the betterment of our society.
SEO, Keyword Research, Quality Assurance
Research Assistant, Influencer Marketing
Emerald is a graphic designer based in the Pacific Northwest. She has been designing professionally for more than 13 years. Her passion for her work shows through in her commitment to producing beautiful and relevant designs. Emerald received a SAMMY Marketing Award for Best Sales Brochure for a brochure design for Allied Fire & Security, and also had the opportunity to design the Spokane Hoopfest Youtube Logo and the 2021 Bloomsday Finisher Medal. She is skilled in computer science, typography, multi-page layout designs, product advertisements, brand development, and communication. She also worked as a Print Manager for two years. Her passion for art extends beyond the computer; she creates original paintings, makes jewelry, and even started her own Etsy store. Working in different mediums helps keep her inspired and motivated to continue doing the work she loves. Outside of work Emerald loves taking her two dogs out to explore, hiking the numerous trails around Spokane, and getting hooked into another book.
Brent’s passion for writing began in journalism where he wrote for his school newspaper in high school and college, and served as editor of several national magazines upon graduation from the University of Texas at Austin. He took this passion for writing into the law where he was an attorney for the federal government for over 10 years, working in the United States House of Representatives and for the Department of Justice. After several years in private practice, Brent pivoted into data analysis and technology attending coding bootcamps in front and backend web development and data analytics. He has worked as a data analyst for large healthcare and financial services companies with a particular focus in data visualization, data warehousing, and process improvement. Brent loves anything on the water from fishing to boating. He is an avid guitarist who writes his own music.
David is a software specialist located in Orange County, CA. He specializes in custom software development and website implementations. He has 20 years of experience in multiple industries including custom software development, wholesale distribution/manufacturing, insurance, and retail operations. David leverages his prior experience to help achieve the client’s vision and provide the end product the client wants. David is proficient with WordPress, Magento, Amazon Web Services, Azure and BI Applications (including Power BI, Tableau, Amazon Quicksight). In his off time he spends his time with his family traveling to as many different countries as possible, and competing in dog sports agility and scent-work events with his two dogs, Freyja and Gyda.
Our systems and processes are amazing.
Yep, that’s right. Amazing. Years of being a revenue coach convinced Kristin that most companies fail most often in two areas: not understanding what their customers really want, and not building processes that help customers and workers.
Kristin’s most famous quote grew out of this observation—and her efforts to help clients improve their processes:
“Branding is the promise that you make; your brand is the promise that you keep.” – Kristin Zhivago
Thanks to our systems, processes, and people, we keep our promises. Every single one, every single day. We have a “Core Infrastructure Team” that builds, works with, and continuously improves our systems. We know where every job is, at every given moment. We have full transparency to clients about what’s going on. Team members assigned to a client know the client’s goals and strategies, and are updated as goals and strategies evolve.
We also have a method, which Zhivago developed, that makes sure we bring in leads for our clients. Zhivago calls it Mindset-Driven Marketing™ where customer research uncovers the very specific Mindset of the customer while on their buying journey. She and her team then craft an offer aimed at that very specific Mindset, and run that offer in the correct channels for that client and their customers, and the leads start coming in.
You get any marketing help you need—digital and non-digital.
Marketing is mostly digital these days, and we are fully immersed in all digital channels and methods. But there are also plenty of non-digital efforts that must also be undertaken. We often become the virtual marketing department for our clients. We have designed trade show booths, created printed pieces, and helped organize events.
We can also play nice with whomever is already working on your behalf. We know that we’re coming into the middle of your marketing movie, and we know how to get along and get things done together.
Whatever it is, we have specialists to work on it. Here are just a few of the things we can help you:
Ultimately, we will get all of your marketing moving in one, solid, revenue-producing direction.
That’s what we’re here for and what we live for.