As president of digital marketing company Zhivago Partners and a revenue coach, I recently decided to partner with long-time colleague and client Frank Zinghini of custom application development company Applied Visions in a webinar series entitled “Go Digital or Die.”
The purpose of the series is to educate business owners who are struggling with the constant pace of technological change and the reality that, in order to compete, they need to make their business more digital.
While this may seem like a daunting task, the good news is that all of this technology stuff is learnable. Better yet, business owners don’t need to learn all of the nitty-gritty details. That’s what a team of specialists is for. But you do need to understand the basic concepts behind it so you can manage it. Otherwise, you risk spending a lot of time and money that may not get you where you need to go.
In Episode 1 of the webinar series, “Realities of Your Situation,” Frank and I discuss the importance of digital transformation from a high level, so business owners can truly appreciate why going digital is so important.
In this episode, you will learn:
- Why “go digital or die”?—Like it or not, your customers have come to expect a digital relationship with you. They want to chat with you at their convenience. They want to engage and interact with you in various channels, including your website, your app, and social media.
- The days of “set it and forget it” are gone—You can no longer create a print ad or a television spot and then walk away. Digital marketing requires constant interaction.
- It takes a team—Yes, non-technical business owners need to understand the basic concepts. It’s also just as important to hire the right people. Going digital is not a one-man show. When it comes to digital marketing for example, you need people with expertise in various areas, from social media to content creation, search engine optimization, and more.
Additional details on these and other reasons why you need to take your business digital, watch episode 1 of our free webinar series. Frank and I are dedicated to educating and helping business owners, so you can stop worrying about just surviving the digital transformation and focus on thriving instead.