Category: Best Practices

Marketing ○ Business ○ Sales ○ Management

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Digital marketing and cybersecurity: A very practical checklist.

Those of us who work in digital marketing deal a lot with confidential information, and we need to do what we can to protect it from the bad guys. But there are other more recent threats that are increasing the importance of cybersecurity. Many recent cybersecurity examples often involve ransomware—where a hacker gets inside of a corporate network and “dwells” there for months, figuring out where the important information resides, and learning how to shut down the company’s network.

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Essential Management Skills in the Age of Apps

Essential management skills in the Age of Apps

We are living in the Age of Apps. I guess you could call this the App Age, like the Industrial Age and the Agrarian Age that came before. All business is now run on apps (or applications, which is how many people refer to software running on larger-than-mobile systems; I’m going to use “apps” here for all types). We communicate with each other on apps.

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Why “selling” is really, truly dead—and what you should do instead.

Why “selling” is really, truly dead—and what you should do instead.

Ever since Google made it possible for anyone to find anything online, the need for smile-and-dial salespeople has been seriously diminishing. I’ve said it before (in 2011!), and I’ll say it again: selling is dead. By selling, I mean making cold calls; “hunting,” making aggressive pitches in the cold call; “overcoming their objections,” and generally pushing the customer into a solution.

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