Kristin's Podcasts

Kristin speaks all over the world.

“In all honesty I was a bit taken aback by your presentation. I have always felt that I had a good handle on the latest in marketing, but some of what you said hit me like a reality check. I thoroughly loved your messaging and the way you explained your concepts.”
Mike Mayo
Digital Strategist/Growth Hacker

Podcasts / Speaking

Show: Business Power Hour
Episode: Mindset-Driven Marketing
Host: Deb Krier
Date: July 23, 2020

Kristin Zhivago joins Deb Krier to talk about Mindset-Driven Marketing and how it can amp up your revenue growth strategies.

Show: B2B Founder Podcast
Episode: How to Grow Your Startup, even in a Recession with Kristin Zhivago
Host: Brett Trainor
Date: July 7, 2020

Kristin Zhivago joins Brett Trainor to talk about leveraging your customer’s mindset to grow your business, looking at the customer’s perspective on why they’re buying from you, why sales and marketing cannot be isolated, and much more.

Show: Bizness Soup Talk Radio
Episode: Mindset Driven Marketing: Understanding the Mindset of Your Customer
Host: John DeBevoise
Date: June 17, 2020

Kristin Zhivago joins John DeBevoise on Bizness Soup Talk Radio to discuss mindset-driven marketing and how it can help your business succeed no matter what.

Show: The Small Business Advocate
Episode: Why you should focus marketing on customer “state of mind”
Host: Jim Blasingame
Date: June 17, 2020

Kristin Zhivago joins Jim Blasingame to reveal that state of mind is the most important factor in what motivates someone to seek a purchase, choose a supplier and what they buy, and what you have to do to learn what that is.

Show: The Leadership Hacker
Episode: Mindset Driven Marketing with Kristin Zhivago
Host: Steve Rush
Date: June 1, 2020

In this episode you can learn about the role of mindset in leading marketing strategies, the buying process vs. the sales process, the benefits of a “No Jerk” policy, how to sell the way your customers want to buy, and much, much more!

Show: You Are techY Podcast
Episode: Interview with Digital Marketing Guru Kristin Zhivago
Host: Ellen Twomey
Date: May 13, 2020

Digital Marketing guru and company president, Kristin Zhivago shares what it means to be a servant leader. Kristin walks us through her journey that includes a background of 40 years in technology…this entrepreneur knows what she is talking about!

Show: The Groundswell Marketing Podcast
Episode: The New Roadmap To Revenue
Host: Scott Martin
Date: May 1, 2020

Kristin Zhivago shares her process on understanding how your customers want to buy and how to sell to them based on 4 types of buyer scrutiny.  This is from decades of work as an marketing agency owner & revenue coach to top executives in silicon valley and beyond.

Show: Grow Your Brand
Episode: Coronavirus Lockdown: Keep your brand promise with Kristin Zhivago
Host: Lauren Kress
Date: March 28, 2020

Kristin Zhivago joins Lauren Kress on the Grow Your Brand Podcast to discuss how to adjust your processes to meet the needs of your customers during the health crisis whilst keeping your brand promise.

Show: Influential Visions
Episode: Teaching CEOs and Entrepreneurs How to Survive a Crisis Without Going Crazy?
Host: Nathaniel Schooler
Date: March 25, 2020

Kristin Zhivago joins Nathaniel Schooler on the Influential Visions Podcast to discuss Teaching CEOs and Entrepreneurs How to Survive a Crisis Without Going Crazy.

Show: The Agents of Change
Episode: Sell (and Market) the Way Your Customers Want to Buy
Host: Rich Brooks
Date: February 26, 2020

We might think we know what our customers are thinking, but we’re wrong, according to revenue coach, Kristin Zhivago. Discover why in this special podcast episode with Rich Brooks.

Show: Mind Your Own Business
Episode: Ep. 77 – Special Guest Kristin Zhivago
Host: Scott Sullivan
Date: February 24, 2020

Emerging from the analog world into the bright light of the digital world, Kristin Zhivago, founder of Zhivago Partners, lead the way by bringing digital marketing to the masses before we even knew we needed it.

Show: The Small Business Advocate
Latest Episode: Helping small businesses keep up with the pace of digital marketing
Host: Jim Blasingame
Date: February 5, 2020

Kristin Zhivago joins Jim Blasingame to recognize the challenge small businesses have in keeping up with digital marketing pressures, and how to adopt the right new strategies while maintaining the fundamental ones.

Show: B2B Revenue Leadership
Episode: How to differentiate your marketing and win new clients
Host: Brian Burns
Date: February 26, 2019

Kristin Zhivago joins Brian Burns to discuss how to build a revenue roadmap, and what is really working in marketing today.

Show: Selling with Soul
Episode: Sell the Way Your Customers Want to Buy with Kristin Zhivago
Host: Meredith Messenger
Date: October 22, 2018

On today’s episode of the Selling With Soul podcast, we are talking with Kristin Zhivago about how entrepreneurs and business owners can build sales and marketing processes that are completely designed around and aligned with how your clients want to buy.

Show: B2B Revenue Executive Experience
Episode: Why You Can’t Automate Your B2B Relationships with Kristin Zhivago
Host: Chad Sanderson
Date: September 18, 2018

If you’re a B2B marketer, you know that one of biggest challenges facing marketing professionals today is meeting the buyer where they are. So how do you market in the way that they want to be sold to? How do you align your marketing strategy to meet them where they’re at?

Show: The Marketing Book Podcast
Episode: “Roadmap to Revenue” with Kristin Zhivago
Host: Douglas Burdett
Date: September 7, 2018

Douglas Burdett conducts weekly interviews with best-selling authors on his very popular Marketing Book Podcast (named by LinkedIn as one of the “10 Podcasts that Will Make You a Better Marketer”). A lively session talking about the book and how to sell more effectively.

Show: The Small Business Advocate
Episode: Your Corporate “Anti-selling” Strategy with Kristin Zhivago
Host: Jim Blasingame
Part 1: August 1, 2018
Part 2: August 31, 2018

What is “anti-selling”? Kristin gets straight to the point as to why companies need to stop selling and start assisting. Kristin Zhivago is officially indoctrinated into Jim Blasingame’s BrainTrust® of Small Business Experts.

Show: Inbound Success
Episode: Customer Interviews featuring Kristin Zhivago
Host: Kathleen Booth
Date: July 16, 2018

On this week’s episode of The Inbound Success Podcast, marketing expert and author Kristin Zhivago shares her tried-and-true process for conducting customer interviews and distilling the insights into actionable marketing strategies.

Show: Hack the Entrepreneur
Episode: Roadmap to Revenue with Kristin Zhivago
Host: Jonny Nastor
Date: March 1, 2018

Kristin Zhivago started her first business with her husband in 1979. Since then she hasn’t rested. In fact, she spent nearly 35 years as a Revenue Coach for hundreds of companies.

Show: Maximize Your Influence
Episode: How to Sell the Way Your Customers Want to Buy with Kristin Zhivago
Host: Kurt W. Mortensen
Date: November 8, 2017

Kurt interviews Kristin Zhivago. Kristin is president of Zhivago Partners, a digital marketing management company, and the author of the book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Kristin was one of the first to identify selling as a matter of supporting the customer’s buying process.

Show: Push Pull Sales & Marketing
Episode: Sell the Way Your Customers Want to Buy with Kristin Zhivago
Host: Shari Medini
Date: October 25, 2017

In this episode, Shari speaks with Kristin Zhivago. Kristin’s specialty is being able to map out the customer’s buying journey and recognize the role that the internet plays in the buying process.

Show: Sales Tuners
Episode: Sales Calls Should Happen with Prospects, Not to Them with Kristin Zhivago
Host: Jim Brown
Date: October 17, 2017

Kristin Zhivago started her career by struggling to answer the question, asked by a machine shop foreman, “How is this drill bit better than the other one I’m using now?” This experience propelled her to learn as much as she could about both selling and technology and doing so specifically from the buyer’s perspective.

Show: Evolvepreneur Podcast
Episode: How to Sell the Way Your Customers Want to Buy with Kristin Zhivago
Host: John North
Date: September 14, 2017

Buyers have changed the way they buy. But sellers have been slow to change the way they sell. This disconnect is proving to be frustrating for both sellers and buyers. Zhivago speaks worldwide on what’s new, what’s changed, and what you can do about it.

Show: Digital Marketing Radio
Episode: Honing the Customer Buying Process with Kristin Zhivago
Host: David Bain
Date: September 4, 2017

Conversation about honing the customer buying process, including the aspects many businesses are struggling with, what we can do to pay more attention to the customer’s buying process, how sales and marketing can work better together, and how the customer’s buying process has changed – and will change.

Show: Early-Stage Founder
Episode: How to Sell the Way Your Customers Want to Buy with Kristin Zhivago
Host: Andy Baldacci
Date: August 23, 2017

Includes insights gained from the thousands of customers Kristin has interviewed; the Gross Assumption Problem (GAP); common communication mistakes; reverse-engineering successful sales; future trends in the buying process.

Show: The Salesman Podcast
Episode: How to Sell the Way Your Customers Want to Buy with Kristin Zhivago
Host: Will Barron
Date: July 24, 2017

Will and Kristin discuss the need for salespeople to change the way they think about the sales process. The buyers are letting you know what they want – you just have to listen.

Show: Sales Scenario
Episode: Various
Host: Kristin Zhivago
Date: May 30, 2017

Kristin Zhivago talks about relationships versus credibility. “Nobody ever searches on Google with “I want to establish a relationship with a salesperson.” 5-minute clip.

Show: Advanced Selling Podcast
Episode: The Changing Role of the Sales Person with Kristin Zhivago
Host: Bill Caskey and Bryan Neale
Date: June 16, 2014

Bill and Kristin discuss the changing role of the salesperson and the need to collaborate instead of push.

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Kristin Zhivago


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Kristin Zhivago speaks frequently on the subjects of:

  • How to Increase Revenue
  • Digital Marketing Management
  • Successful Selling in the Digital Age
  • Content Marketing
  • Writing for SEO
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Kristin Zhivago's book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy
Prefer to call direct? Speak with Kristin:
(401) 423-2400