Kristin's Podcasts

Kristin speaks all over the world.

“In all honesty I was a bit taken aback by your presentation. I have always felt that I had a good handle on the latest in marketing, but some of what you said hit me like a reality check. I thoroughly loved your messaging and the way you explained your concepts.”
Mike Mayo, Digital Strategist and Growth Hacker
Mike Mayo
Digital Strategist/Growth Hacker
“Kristin is a powerhouse of business wisdom! Love her insights and battle-tested takeaways on why customer surveys don't work. A super solid guest for any business/entrepreneurial podcast.”
Dom Brightmon
Host of The Going North Podcast

Podcasts / Speaking

Show: Marketing Boost Solutions Podcast
Host: Marco Torres
Date: April 17, 2024

Ready to learn from a proven revenue coach and owner of a digital marketing agency? In this episode, Kristin Zhivago talks about her journey from tech sales to authoring the transformative book “Roadmap to Revenue”.

Show: The Builders Podcast
Host: Matt Levenhagen
Date: March 25, 2024

In this engaging episode, guest Kristin Zhivago shares her deep insights into branding, marketing, and creating a customer-focused business strategy. The conversation unlocks the often-overlooked simplicity behind marketing and selling—fulfilling promises and satisfying customer desires.

Show: Imperfect Marketing
Host: Kendra Corman
Date: March 7, 2024

Kendra Corman talks imperfect marketing with revenue coach Kristin Zhivago. With decades of experience, Kristin helps companies sell more by truly understanding their customers.

Show: Grownlearn
Host: Zorina Dimitrova
Date: February 23, 2024

With a wealth of experience helping CEOs and entrepreneurs understand their customers’ needs, Kristin shares valuable insights on building businesses that not only thrive but also make a lasting impact.

Show: Science of CX
Host: Steve Pappas
Date: February 14, 2024

In this episode of Science of CX, Kristin Zhivago talks about customer-centric approach, sales training transformation, empowering customer service, and continuous improvement.

Show: The Marketing Superpower Hour
Host: Scott Murray
Date: January 30, 2024

Today, we use marketing superpowers to confront the crisis plaguing the marketer’s mind – the insidious control of outdated ideas. 

Should marketers alter their language or lower prices? Revenue coach, author and modern marketing expert Kristin Zhivago shares some answers.

Show: Chasing the Insights
Host: Vince Warnock
Date: December 16, 2023

In this episode of Chasing the Insights, Kristin Zhivago talks about how to grow your business without having to guess how to market to your customers.

Show: Author of Authority
Host: Kim Thompson-Pinder
Date: December 14, 2023

Kristin Zhivago, a seasoned entrepreneur and marketing expert, has a rich background in tech and years of experience working with tech companies.  She firmly believes that customer understanding is crucial and emphasizes the need to figure out what customers want rather than guessing.

Show: Customer Transformation Live with Chris Hood
Host: Chris Hood
Date: November 8, 2023

Dive into the art of customer-centric sales with Kristin Zhivago, the trailblazing founder of Zhivago Partners, on “Customer Transformation Live with Chris Hood.” In this episode, we unravel the secrets of aligning your offers with the customer’s mindset for a win-win result.

Show: Women in Big Data
Host: Desiree Timmermans
Date: October 3, 2023

Listen, and get insights into How to Sell the Way Your Customers Want to Buy in this talk with Kristin Zhivago, President & Founder at Zhivago Partners. We talk about her bestseller book RoadMap to Revenue: How to Sell the Way Your Customers Want to Buy, named one of the Top 6 Marketing & Sales Books by Forbes.

Show: Entrepreneurs Taking Action
Host: Christina (Blue) Hooper
Date: July 16, 2023

Kristin Zhivago chats with Christina about why it’s important for clients to be educated about the digital marketing services they are buying.

Show: Munira’s Musing Podcast
Host: Munira Zahabi
Date: May 28, 2023

Kristin talks with Munira about understanding what the customer wants, about EGO, and her book Roadmap to Revenue.

Show: The Best Business Minds
Host: Marc Kramer
Date: Dec 20, 2022

Kristin Zhivago discusses her background and what led her to writing her book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.

Show: The Operational Excellence Show
Host: Marianne Rutz
Date: Nov 2, 2022

Kristin speaks about Mindset Driven Marketing. You need to know the mindset your customer is in. She says it’s quite simple: 

Sales is about the desires your customers have, the concerns your customers have and the questions your customers have.

ShowThe Going North Podcast
Host: Dom Brightmon
Date: July 30, 2022

Dom Brightmon and Kristin Zhivago talk about her book. “Roadmap to Revenue: How to Sell the Way Your Customers Want To Buy”, mindset-driven marketing, the customer’s buying process, and more.

ShowThe Positive Polarity Podcast
Host: Dave Molenda
Date: June 23, 2022

Dave Molenda and Kristin Zhivago discuss how to increase your sales revenue by being more customer-orientated. Through a process of “reality check research,” Kristin explains how a company can identify their blind spots through customer feedback and work to improve their bottom line in the process.

ShowWinning on Main Street
Host: Gordon Henry
Date: May 12, 2022

Kristin Zhivago talks with Gordon Henry about what customers want to buy and how they want to buy it.

ShowBlaze Your Own Trail
Host: Jordan Mendoza
Date: April 23, 2022

Kristin Zhivago talks with Jordan Mendoza about early lessons she learned in sales and her digital marketing management company, Zhivago Partners.

Show: Not Another Marketing Podcast
Host: John Tromans
Date: April 18, 2022

Kristin Zhivago joins John Tromans to talk about how to market a little more ethically and ask more questions.

Show: That Entrepreneur Show
Host: Vincent A Lanci
Date: April 8, 2022

Kristin Zhivago sits down with Vincent Lanci to discuss Zhivago Partners, a digital marketing management company.

ShowBusiness Radio X
Host: Mike Blake
Date: March 31, 2022

Kristin Zhivago talks with Mike Blake about the shifting nature of sales from a traditional salesperson to a role of customer service.

Show: Get Down to Business
Host: Shalom Klein
Date: March 17, 2022

Kristin Zhivago joins Shalom Klein on his weekly radio show to discuss digital marketing.

ShowCommunicast Podcast
Host: Scott D’Amico
Date: March 17, 2022

Kristin Zhivago discusses with Scott D’Amico her “find it, face it, fix it” approach to life and business.  Kristin also shares how to live in the truth and the importance of leading a no regret life.

Show: Pocket Sized Pep Talks Podcast
Host: Rob Jolles
Date: March 14, 2022

So, you think you know a thing or two about selling do you?  Okay, but how much do you know about the way people make decisions and buy?  Kristin Zhivago sits down with Rob Jolles and brings her sales and marketing experience with her.

Show: The Driven Female Entrepreneur Podcast
Host: Melitta Campbell
Date: March 10, 2022

Kristin Zhivago joins Melitta Campbell to talk about her success story and the necessity of knowing the demands and mindset of clients in order to achieve continual business growth.

Show: People Business Podcast
Host: O’Brien McMahon
Date: March, 2022

Kristin Zhivago talks with O’Brien McMahon about how to sell more by understanding what your customers want to buy and how they want to buy it.

Show: Writing With Authors
Host: Vincent Lanci
Date: February 27, 2022

Kristin Zhivago joins Vincent Lanci on his Writing With Authors Youtube channel to discuss her book, Roadmap to Revenue.

Show: Business Growth on Purpose
Host: Jose Palomino
Date: December 20, 2021

Kristin Zhivago talks to Jose Palomino about the buyer’s mindset and how the buyers set the pace for how sales happen.

ShowCorporate Thought
Host: Mark Marling
Date: November 3, 2021

Kristin Zhivago joins Marc Marling to discuss a masterclass in learning from your customers.  What is the customers buying process?  What is the customers mindset?

Show: Startup Hustle
Host: Herman Sias
Date: October 13, 2021

Kristin Zhivago joins Herman Sias to talk about everything you need to know about digital marketing.

Show: Market Impact Insights
Host: Dan Albaum
Date: September 27, 2021

Kristin Zhivago joins Dan Albaum to discuss the roadmap for breakaway revenue by truly understanding how customers buy and the power of partnering with sales in adopting a new marketing mindset to exceed customer expectations.

Show: The ROI Podcast
Host: Matt Martella
Date: July 13, 2021

Kristin Zhivago joins Matt Martella to share what organizations get wrong when we assume our customer base identity.  Learn how we can begin to build a better relationship with our customers.

Show: The BBPTV Show
Host: Elaine Lindsay
Date: May 27, 2021

Kristin Zhivago joins Elaine Lindsay to discuss the customer’s buying process and building your business to compete effectively in our fast-changing, hyper-competitive markets.

Show: The Small Business Advocate
Episode: Is it time for you to have a Chief Revenue Officer?
Host: Jim Blasingame
Date: April 27, 2021

Kristin Zhivago joins Jim Blasingame to reveal the job description of a revenue officer, and why every business, even small ones, need someone, even if it’s a contractor, to do this job.

Show: The Small Business Advocate
Episode: How the post-pandemic economy will alter revenue generation
Host: Jim Blasingame
Date: April 27, 2021

Kristin Zhivago joins Jim Blasingame to discuss how the economy going forward will increasingly be digitally-driven, and therefore, will alter how your small business generates revenue.

Show: Anxiety at Work Podcast
Episode: Mindset Driven with Kristin Zhivago
Host: Adrian Gostick & Chester Elton
Date: March 19, 2021

Kristin Zhivago joins Adrian Gostick and Chester Elton to discuss the recent roll out of the Mindset-Driven Marketing concept, a way to focus all your offers on the customer’s mindset when they set out on their buying journey.

ShowThe Small Business Advocate
EpisodeHow to get your online strategy started and running
HostJim Blasingame
Date: February 16, 2021

Kristin Zhivago joins Jim Blasingame to help you start and run your online marketing strategy with best practices, including understanding the search rules that drive customers to your site.

Show: Reach or Miss
Episode: “It isn’t how we sell to our customers that matters. It’s about how they buy. Our job is to make it easy for them to buy from us.”
Host: Hayut Yogev
Date: December 14, 2020

Kristin Zhivago joins Hayut Yogev to discuss the customer’s buying process; the one key success factor for every business owner; her favorite digital marketing tools; and her incredible journey in technology, sales, and marketing.

Show: A Handful of Hope
Episode: Kristin Zhivago
Host: Jesse Brisendine
Date: December 14, 2020

Kristin Zhivago joins Jesse Brisendine to discuss the transformational power of the don’t argue rule, what business is really all about, how to figure out what really excites your customers, and much more.

Show: The Today’s Leader Podcast
Episode: Putting on the Buyers Hat
Host: Tony Curl
Date: December 9, 2020

Kristin Zhivago joins Tony Curl to discuss your customers’ state of mind when they set out to buy; how consumers have many avenues available for them when they commit to buying; and what “putting on your buyer’s hat” really means.

Show: The Small Business Advocate
Episode: How to avoid becoming a cyber-attack or ransomware victim
Host: Jim Blasingame
Date: December 8, 2020

Kristin Zhivago joins Jim Blasingame to discuss how to avoid becoming a cyber-crime or ransomware victim by having good security software, keep all software updated, don’t click on anything without confirming it’s good, and train your people.

Show: The Customer Experience Podcast
Episode: Personas Don’t Drive Revenue … Mindsets Do
Host: Ethan Beute
Date: December 1, 2020

Kristin Zhivago joins Ethan Beute to discuss why understanding a customer’s Mindset provides more clarity than other customer insights, how to work with qualitative feedback, what marketers and salespeople need to do to win over customers, and much more.

Show: Mindset Meets Mastery
Episode: Mindsets About Selling the Way Customers Want to Buy with Kristin Zhivago
Host: Arlene Gale
Date: November 12, 2020

How do you know what your customers need? Is price the only reason customers buy? Can emotion help complete the sale? Can the competition help you sell to your customers? Learn the answers as Arlene talks to Revenue Coach Kristin Zhivago about the mindsets that help entrepreneurs sell the way customers want to buy!

Show: Amplify Your Success Podcast
Episode: Mindset-Driven Marketing: How to Sell the Way Your Customers Want to Buy with Kristin Zhivago
Host: Melanie Benson
Date: September 16, 2020

Kristin Zhivago joins Melanie Benson to discuss Mindset-Driven Marketing and how to sell the way your customers want to buy. Listen in on this Amplify Your Success episode to hear Kristin’s revolutionary way of marketing that’s transforming the results of her clients.

Show: Business Power Hour
Episode: Mindset-Driven Marketing
Host: Deb Krier
Date: July 23, 2020

Kristin Zhivago joins Deb Krier to talk about Mindset-Driven Marketing and how it can amp up your revenue growth strategies.


Show: B2B Founder Podcast
Episode: How to Grow Your Startup, even in a Recession with Kristin Zhivago
Host: Brett Trainor
Date: July 7, 2020

Kristin Zhivago joins Brett Trainor to talk about leveraging your customer’s Mindset to grow your business, looking at the customer’s perspective on why they’re buying from you, why sales and marketing cannot be isolated, and much more.

Show: Bizness Soup Talk Radio
Episode: Mindset Driven Marketing: Understanding the Mindset of Your Customer
Host: John DeBevoise
Date: June 17, 2020

Kristin Zhivago joins John DeBevoise on Bizness Soup Talk Radio to discuss Mindset-Driven Marketing and how it can help your business succeed no matter what.

Show: The Small Business Advocate
Episode: Why you should focus marketing on customer “state of mind”
Host: Jim Blasingame
Date: June 17, 2020

Kristin Zhivago joins Jim Blasingame to reveal that state of mind is the most important factor in what motivates someone to seek a purchase, choose a supplier and what they buy, and what you have to do to learn what that is.

Show: The Leadership Hacker
Episode: Mindset Driven Marketing with Kristin Zhivago
Host: Steve Rush
Date: June 1, 2020

In this episode you can learn about the role of Mindset in leading marketing strategies, the buying process vs. the sales process, the benefits of a “No Jerk” policy, how to sell the way your customers want to buy, and much, much more!

Show: You Are techY Podcast
Episode: Interview with Digital Marketing Guru Kristin Zhivago
Host: Ellen Twomey
Date: May 13, 2020

Digital Marketing guru and company president, Kristin Zhivago shares what it means to be a servant leader. Kristin walks us through her journey that includes a background of 40 years in technology…this entrepreneur knows what she is talking about!

Show: The Groundswell Marketing Podcast
Episode: The New Roadmap To Revenue
Host: Scott Martin
Date: May 1, 2020

Kristin Zhivago shares her process on understanding how your customers want to buy and how to sell to them based on 4 types of buyer scrutiny.  This is from decades of work as an marketing agency owner & revenue coach to top executives in silicon valley and beyond.

Show: Grow Your Brand
Episode: Coronavirus Lockdown: Keep your brand promise with Kristin Zhivago
Host: Lauren Kress
Date: March 28, 2020

Kristin Zhivago joins Lauren Kress on the Grow Your Brand Podcast to discuss how to adjust your processes to meet the needs of your customers during the health crisis whilst keeping your brand promise.

Show: Influential Visions
Episode: Teaching CEOs and Entrepreneurs How to Survive a Crisis Without Going Crazy?
Host: Nathaniel Schooler
Date: March 25, 2020

Kristin Zhivago joins Nathaniel Schooler on the Influential Visions Podcast to discuss Teaching CEOs and Entrepreneurs How to Survive a Crisis Without Going Crazy.

Show: The Agents of Change
Episode: Sell (and Market) the Way Your Customers Want to Buy
Host: Rich Brooks
Date: February 26, 2020

We might think we know what our customers are thinking, but we’re wrong, according to revenue coach, Kristin Zhivago. Discover why in this special podcast episode with Rich Brooks.

Show: Mind Your Own Business
Episode: Ep. 77 – Special Guest Kristin Zhivago
Host: Scott Sullivan
Date: February 24, 2020

Emerging from the analog world into the bright light of the digital world, Kristin Zhivago, founder of Zhivago Partners, lead the way by bringing digital marketing to the masses before we even knew we needed it.

Show: The Small Business Advocate
Latest Episode: Helping small businesses keep up with the pace of digital marketing
Host: Jim Blasingame
Date: February 5, 2020

Kristin Zhivago joins Jim Blasingame to recognize the challenge small businesses have in keeping up with digital marketing pressures, and how to adopt the right new strategies while maintaining the fundamental ones.

Show: B2B Revenue Leadership
Episode: How to differentiate your marketing and win new clients
Host: Brian Burns
Date: February 26, 2019

Kristin Zhivago joins Brian Burns to discuss how to build a revenue roadmap, and what is really working in marketing today.

Show: B2B Revenue Executive Experience
Episode: Why You Can’t Automate Your B2B Relationships with Kristin Zhivago
Host: Chad Sanderson
Date: September 18, 2018

If you’re a B2B marketer, you know that one of biggest challenges facing marketing professionals today is meeting the buyer where they are. So how do you market in the way that they want to be sold to? How do you align your marketing strategy to meet them where they’re at?

Show: The Marketing Book Podcast
Episode: “Roadmap to Revenue” with Kristin Zhivago
Host: Douglas Burdett
Date: September 7, 2018

Douglas Burdett conducts weekly interviews with best-selling authors on his very popular Marketing Book Podcast (named by LinkedIn as one of the “10 Podcasts that Will Make You a Better Marketer”). A lively session talking about the book and how to sell more effectively.

Show: Inbound Success
Episode: Customer Interviews featuring Kristin Zhivago
Host: Kathleen Booth
Date: July 16, 2018

On this week’s episode of The Inbound Success Podcast, marketing expert and author Kristin Zhivago shares her tried-and-true process for conducting customer interviews and distilling the insights into actionable marketing strategies.

Show: Hack the Entrepreneur
Episode: Roadmap to Revenue with Kristin Zhivago
Host: Jonny Nastor
Date: March 1, 2018

Kristin Zhivago started her first business with her husband in 1979. Since then she hasn’t rested. In fact, she spent nearly 35 years as a Revenue Coach for hundreds of companies.

Show: Maximize Your Influence
Episode: How to Sell the Way Your Customers Want to Buy with Kristin Zhivago
Host: Kurt W. Mortensen
Date: November 8, 2017

Kurt interviews Kristin Zhivago. Kristin is president of Zhivago Partners, a digital marketing management company, and the author of the book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Kristin was one of the first to identify selling as a matter of supporting the customer’s buying process.

Show: Push Pull Sales & Marketing
Episode: Sell the Way Your Customers Want to Buy with Kristin Zhivago
Host: Shari Medini
Date: October 25, 2017

In this episode, Shari speaks with Kristin Zhivago. Kristin’s specialty is being able to map out the customer’s buying journey and recognize the role that the internet plays in the buying process.

Show: Sales Tuners
Episode: Sales Calls Should Happen with Prospects, Not to Them with Kristin Zhivago
Host: Jim Brown
Date: October 17, 2017

Kristin Zhivago started her career by struggling to answer the question, asked by a machine shop foreman, “How is this drill bit better than the other one I’m using now?” This experience propelled her to learn as much as she could about both selling and technology and doing so specifically from the buyer’s perspective.

Show: Evolvepreneur Podcast
Episode: How to Sell the Way Your Customers Want to Buy with Kristin Zhivago
Host: John North
Date: September 14, 2017

Buyers have changed the way they buy. But sellers have been slow to change the way they sell. This disconnect is proving to be frustrating for both sellers and buyers. Zhivago speaks worldwide on what’s new, what’s changed, and what you can do about it.

Show: Digital Marketing Radio
Episode: Honing the Customer Buying Process with Kristin Zhivago
Host: David Bain
Date: September 4, 2017

Conversation about honing the customer buying process, including the aspects many businesses are struggling with, what we can do to pay more attention to the customer’s buying process, how sales and marketing can work better together, and how the customer’s buying process has changed – and will change.

Show: The Salesman Podcast
Episode: How to Sell the Way Your Customers Want to Buy with Kristin Zhivago
Host: Will Barron
Date: July 24, 2017

Will and Kristin discuss the need for salespeople to change the way they think about the sales process. The buyers are letting you know what they want – you just have to listen.

Show: Advanced Selling Podcast
Episode: The Changing Role of the Sales Person with Kristin Zhivago
Host: Bill Caskey and Bryan Neale
Date: June 16, 2014

Bill and Kristin discuss the changing role of the salesperson and the need to collaborate instead of push.

Kristin Zhivago, founder of Zhivago Partners

Kristin Zhivago


Logo for Zhivago Partners digital marketing management

Kristin Zhivago speaks frequently on the subjects of:

  • How to Increase Revenue
  • Digital Marketing Management
  • Successful Selling in the Digital Age
  • Content Marketing
  • Writing for SEO