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kristin zhivago marketing business blog 9

Why we love working with engineers

My love affair with engineers started officially when I entered the business world right out of high school, selling machine stop tools for a Pratt & Whitney distributor. I started meeting engineers in that job, and thought to myself, “Well, these guys are nice.” After working my way through college, I spent the next 5 or so years as an engineering headhunter in Silicon Valley, interacting with hundreds of engineers every year. I still thought they were nice. The “jerk quotient” was super low; they had a good sense of humor; they were intelligent and well-meaning. Best of all, they were interesting.

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kristin zhivago marketing business blog 8

Not getting older. Getting better.

You can’t avoid it. One day you will look in the mirror and ask yourself, “Who are you? What did you do with my face?” Age happens.Personally, I’m inspired by my 92-going-on-37 mother, Marilu Norden, who just painted the picture above. I’ve never worried much about getting older, partly because, like my mother, I don’t feel

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What is Digital Marketing, anyway? It depends

Digital marketing has changed more in the last two years than in the previous 10. It’s moving fast. But if you look at it strategically, and understand the main management “levers,” you’ll be able to avoid wasting money on Shiny Marketing Objects that don’t do you any good.

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Content versus crapola: You get what you pay for

Creating content for SEO and potential customers isn’t an expense. It’s an investment in your revenue stream. If your content is crapola, it won’t work with Google and it certainly won’t convince anyone to buy from you. In this article we’ll look at the difference between content that leads to revenue and content that doesn’t.

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How to change anything you don’t like about your life: Introducing the Behavior Replacement Method

Our success depends almost exclusively on our behavior. As many wise people have said – and even wiser people have demonstrated – it’s not your circumstances that determine your success, it’s what you do with them. Someone born rich is just as capable of screwing up their life as someone born poor. In this article, I talk about how turning circumstances in your favor and moving past those behaviors that hold you back.

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