Love. What is love? At its most basic, it is you taking good care of someone who is depending on you. Paying attention to them, giving them the help they need, communicating with them, and being generous with your comfort and your time. In business, love is an essential ingredient, if not the driving ingredient. No one talks about it much, but it’s true. If your customers and workers feel that you’re taking care of them, they will be glad to stick around.
Nice charts, eh? I’m pretty proud of our revenue growth (as shown in the top chart) as I reflect on our first-year anniversary.
We started with clients who came with us when I (amicably) parted from the previous company I had co-founded.
That first spike came in December from additional billings due to a one-off research project I did for a global company. Then, sales went back to their normal month-by-month improvement.
As the CEO or owner of your company, you need to know if your marketing is working or not. So key performance indicators (KPIs) are important. We all know that. When it comes to KPIs for digital marketing, the problem is not so much a lack of data. There’s plenty of data, if you have the right tools and know where to look.
The best managers make it easier for everyone to do their best work; the worst managers make it more difficult, if not impossible. The companies run by the best managers thrive; the companies run by substandard managers struggle. How can you make sure you are behaving like a good manager, not a bad one?
Google needs content to understand what you sell and what makes it special, and then to display you when the right customer comes looking for you. Your customers need content, again to understand what you sell and what makes it special, so they can decide if it will meet their needs. Your company needs content
Back in the old days, you could pay for a billboard on a major freeway, and the billboard was created and put up, and every day when you drove to work you – and all those people you were trying to reach – could see that billboard. You had absolute proof that what you had purchased was, in fact, actually doing what you paid it to do. Not anymore. Now marketing is mostly digital, and it often behaves as if you paid to put up a billboard, and on the third day you were driving to work, the billboard wasn’t there.