There are so many people weighing in on the ChatGPT AI topic that I’m going to skip all of the “this is a life-changing technology that could ruin the world (and take everyone’s job)” chatter. And, “It could be really bad if it falls into the hands of a Bad Guy” (paraphrasing Bill Gates).
After we onboard a new client, the first thing we always need to do is clean up the mess left by their previous agency. Our clients are non-jerk, nice people who have given their website developers the benefit of the doubt, and didn’t realize the disaster brewing in the back end of their site due to poor decisions made by their agency or developer.
As a buyer, you know you want the truth from sellers. As a seller, you are tempted—and maybe even advised—to bend or hide the truth. It has always been a mistake to do so, but in this age of ridiculously easy customer-to-customer access, it can have immediate, unwanted, and far-reaching negative consequences.
People often ask me: “Does social media marketing really lead to sales?” My answer always starts with this: “Yes, you can make sales directly from social media if you are selling a business-to-consumer (B2C) product or service. But if you are selling a business-to-business (B2B) product or service, it plays a completely different role in the buying process.”
What is search engine optimization (SEO)? It’s unfortunately one of the more misunderstood campaign activities by business owners who are trying to use it to attract qualified customers. It doesn’t help that the industry is literally flooded with hypesters who promise immediate results.
For a company that does so many things right—and yes, I am a staunch Southwest Airlines fan, based on personal experience with numerous domestic airlines—they really messed up over the holidays, as we all know by now.
Zhivago Partners provides full-service Digital Marketing Management and Revenue Coaching for mid-sized companies.
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