It’s easy to get lost in all the details of digital marketing. It’s complex; there are a lot of channels, choices, rules, costs, and varying opinions on what you should do for your business. It gets even more complicated when you endeavor to combine the efforts of your marketing and sales departments.
When you visit a site, you do exactly what your customers do. You have an immediate reaction. It’s either, “These people understand me, they look like they’re at the top of their game, and they make it easy for me to get my questions answered, fast.” Or, “Ugh. Totally off-target. This site looks old and abandoned. I can’t even tell what they are selling, much less get my questions answered.”
As the digital transformation continues to evolve, many business owners find themselves having to hire and manage people to fill technical role—jobs they may not be that familiar with. This can make it difficult to (1) hire the right people and (2) effectively manage them once they are on board.
In episode 2 of our “Go Digital or Die” webinar series, Applied Visions CEO Frank Zinghini and I discuss the importance of your company’s website. Your web presence is just one piece of digital transformation, but it’s a very important one. Your site is often the first place people go to learn more about your company and the products or services you offer.
As president of digital marketing company Zhivago Partners and a revenue coach, I recently decided to partner with long-time colleague and client Frank Zinghini of custom application development company Applied Visions in a webinar series entitled “Go Digital or Die.”
Many baby boomer business owners have built successful companies over the years using traditional marketing methods, but as everything goes digital, you’re likely not getting the same results. You have most likely experimented with digital marketing methods, but the results have been disappointing.