All Blog Posts

Business Success: What’s love got to do with it? Everything. 

I’m asking the same question Tina became famous for. But this time, we’re talking about success in business. Read most any textbook on growing a business and you won’t see much about “love.” On the contrary, even marketing terms such as “target market,” “shotgun approach,” and “clickbait” treat the customer as less than human, someone…
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ChatGPT AI: What can possibly go wrong? 

There are so many people weighing in on the ChatGPT AI topic that I’m going to skip all of the “this is a life-changing technology that could ruin the world (and take everyone’s job)” chatter. And, “It could be really bad if it falls into the hands of a Bad Guy” (paraphrasing Bill Gates).
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Website Management: Avoiding common mistakes 

Website Management: Avoiding common mistakes 

After we onboard a new client, the first thing we always need to do is clean up the mess left by their previous agency. Our clients are non-jerk, nice people who have given their website developers the benefit of the doubt, and didn’t realize the disaster brewing in the back end of their site due…
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Ethical Selling: Nothing Sells Like the Truth

Ethical selling: The truth is, nothing sells like the truth

As a buyer, you know you want the truth from sellers. As a seller, you are tempted—and maybe even advised—to bend or hide the truth. It has always been a mistake to do so, but in this age of ridiculously easy customer-to-customer access, it can have immediate, unwanted, and far-reaching negative consequences.
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How social media marketing can be used to make sales

How social media marketing can be used to make sales

People often ask me: “Does social media marketing really lead to sales?” My answer always starts with this: “Yes, you can make sales directly from social media if you are selling a business-to-consumer (B2C) product or service. But if you are selling a business-to-business (B2B) product or service, it plays a completely different role in…
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The truth about SEO: How search engine marketing really works

What is search engine optimization (SEO)? It’s unfortunately one of the more misunderstood campaign activities by business owners who are trying to use it to attract qualified customers. It doesn’t help that the industry is literally flooded with hypesters who promise immediate results. 
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The attack of the legacy systems: How to avoid the Southwest Syndrome

For a company that does so many things right—and yes, I am a staunch Southwest Airlines fan, based on personal experience with numerous domestic airlines—they really messed up over the holidays, as we all know by now. 
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Recession coming? Here’s what happens in a recession and how to grow your business 

I saw an old term—“single point of failure”—used in a new way today. I’ve always thought of it as an engineering term, reminding me of that one Bay Bridge panel that fell down during the Loma Prieta earthquake in the Bay Area, in 1989, an earthquake that my husband and I experienced for ourselves—it was…
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