Roadmap to Revenue Blog

Marketing ○ Business ○ Sales ○ Management

Man using an application on his computer

Your business is now an app

Customers are now assuming they can and will have a digital relationship with you. The more you make that possible, the more likely they are to buy from you. If you are truly making all that possible, removing all the barriers, your customers will be able to:

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Two businessmen discussing how the web works

How the Web Works (for Business Owners and CEOs)

What is the first thing people do when they hear of your business or find you in Google?  We all know the answer: They go to your site. If you are a service business, they will probably also go to LinkedIn to see more about you. And, further along in their buying process they might

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Baby Boomer female working on laptop

Go Digital or Die: Advice for Baby Boomer Business Owners

Sounds harsh, doesn’t it? Unfortunately, it’s true. We are seeing more and more baby boomers business owners who are like deer in the headlights. Why? Because they are overwhelmed with the digital and technical aspects of their business, which has stifled their growth. This is not just in marketing and sales, which is where we focus our energy—but in other areas of their business as well.

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Entrepreneur describing his successful company

Creating a successful company—in spite of yourself

“You are your own worst enemy.” This harsh reality of life isn’t as impactful when you’re not in a position of leadership. But if you are leading others in some effort—and for this post, I’m going to focus on leadership in business—your weaknesses become a serious impediment to success, because they have a direct effect on everything you’re trying to do, everyone you interact with, and especially everyone who works for you.

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Kristin Zhivago's book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy