Roadmap to Revenue Blog

Marketing ○ Business ○ Sales ○ Management

kristin zhivago marketing business blog 20

How to manage digital marketing: Three game-changing strategies

Digital marketing is not easily managed. It’s got a lot of moving parts, and there are not as many hard and fast rules as we would like (or as digital marketing consultants tend to imply). In this piece, I’m going to reveal three strategies that, if you put them to use, will put you head and shoulders above your competitors.

Read More »
kristin zhivago marketing business blog 18

Love, logic, and your bottom line

Love. What is love? At its most basic, it is you taking good care of someone who is depending on you. Paying attention to them, giving them the help they need, communicating with them, and being generous with your comfort and your time. In business, love is an essential ingredient, if not the driving ingredient. No one talks about it much, but it’s true. If your customers and workers feel that you’re taking care of them, they will be glad to stick around.

Read More »
kristin zhivago marketing business blog 17

A reflection on our first-year anniversary: Following a roadmap to revenue growth

Nice charts, eh? I’m pretty proud of our revenue growth (as shown in the top chart) as I reflect on our first-year anniversary.
We started with clients who came with us when I (amicably) parted from the previous company I had co-founded.
That first spike came in December from additional billings due to a one-off research project I did for a global company. Then, sales went back to their normal month-by-month improvement.

Read More »
kristin zhivago marketing business blog 16

The marketing KPIs that lead to higher revenue

As the CEO or owner of your company, you need to know if your marketing is working or not. So key performance indicators (KPIs) are important. We all know that. When it comes to KPIs for digital marketing, the problem is not so much a lack of data. There’s plenty of data, if you have the right tools and know where to look.

Read More »

Trending Articles

Categories

Get a Private 60-minute Consulting Call - Free for our readers.
RIsk-free, no commitment.
lp_zhivago_render_white_blended
Subscribe to Kristin's Blog
kristin zhivago avatar
Get 60 minutes of free consulting
Hop on a complimentary call with Kristin Zhivago, President of Zhivago Partners, and pick her brain for 60 minutes, 100% risk-free.