The Roadmap to Revenue Blog

If you have worked for a bad manager, you will recognize all of the traits I described in my last article, The 10 most common company-killing Terribly Toxic Traits of Bad Managers. And if you are fortunate, you will leave that company for a better job, one where your boss is a joy to work…

AI has the unfortunate characteristic of being addictive. If you are a marketer, it can make you believe you are doing the right thing when, in fact, you have completely missed the mark. This is especially true when AI is used to build marketing personas.  Let’s think of it this way. Let’s say that you…

Like everyone else in the world right now, I’m finding ways to use AI, the latest greatest shiny object. One of the more impressive types of AI generative tools are those that create sophisticated graphics on demand. I’ve tried a number of them; so far I find myself spending more time with the “Designer” function…

After working with hundreds of companies and their leaders, I can confidently say that the number-one killer of revenue growth is a bad top boss. Bad boss characteristics demoralize, disenfranchise, discourage, and demean the best people working in the company. 

Here’s the most interesting aspect of increasing your sales: It’s way more simple than you think. The methods and messages you should use are not to be found in the latest article, book, or video—or any consultant or agency you might hire. 

I can’t take credit for this headline. These words came from Vince Warnock, who interviewed me for his “Chasing The Insights” podcast a few weeks ago. Vince and I were delightfully on the same customer-pleasing track. He has some wonderful stories to tell, and yes, some great insights, and a fantastic sense of humor.

Seems like a strange question for a digital marketing agency owner to ask, I guess. But we hear so many horror stories when clients come to us that I thought I could provide some useful information on this topic.

I’m asking the same question Tina became famous for. But this time, we’re talking about success in business. Read most any textbook on growing a business and you won’t see much about “love.” On the contrary, even marketing terms such as “target market,” “shotgun approach,” and “clickbait” treat the customer as less than human, someone…