Roadmap to Revenue

As a revenue coach, Kristin Zhivago, author of Roadmap to Revenue, interviewed thousands of customers for her clients. And one thing kept happening: There was an enormous gap between what the sellers were thinking their buyers wanted, and what their buyers really wanted.

Sellers—which includes marketing—were pushing concepts and content out there to customers who were either not finding those concepts, or, when they did, they thought, “Hmmmm. Not what I’m looking for.”

Pretty sad, because those sellers often did have what the customer was looking for, but they weren’t presenting it in a way that was in sync with what their customer was thinking.

It’s time to start thinking like a customer.

Roadmap to Revenue will give you the exact tools you need to uncover what your customers are really thinking — without taking a lot of time or money.