Kristin Zhivago Blog | Revenue Coach

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Enemies of revenue: How to keep yourself from limiting your own business

If you own or manage a business, I’m sure you’ve noticed that you can be your own worst enemy. This is especially true for entrepreneurs and CEOs, whose personal behavior dictates the decisions that are made and the direction that the company takes. The strengths and weaknesses of the leader infect the rest of the

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What is Digital Marketing, anyway? It depends

Digital marketing has changed more in the last two years than in the previous 10. It’s moving fast. But if you look at it strategically, and understand the main management “levers,” you’ll be able to avoid wasting money on Shiny Marketing Objects that don’t do you any good.

Content versus crapola: You get what you pay for

Creating content for SEO and potential customers isn’t an expense. It’s an investment in your revenue stream. If your content is crapola, it won’t work with Google and it certainly won’t convince anyone to buy from you. In this article we’ll look at the difference between content that leads to revenue and content that doesn’t.

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How to change anything you don’t like about your life: Introducing the Behavior Replacement Method

Our success depends almost exclusively on our behavior. As many wise people have said – and even wiser people have demonstrated – it’s not your circumstances that determine your success, it’s what you do with them. Someone born rich is just as capable of screwing up their life as someone born poor. In this article, I talk about how turning circumstances in your favor and moving past those behaviors that hold you back.

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Women, business, and tech: What we need to do now

It’s not a man’s world. It’s a tech world. Women can and are succeeding in the midst of it. But a lot of things have changed over the last couple of years, and all of us need to make sure we are focusing on the right stuff and have the right frame of mind, in order to master the new environment.

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Content marketing: How to go from creep to friend

Imagine someone – a perfect stranger – coming up to you while you’re walking down the street, and saying, “I know all about you. I know you have a problem with X, and I have the solution for you.” Creepy, right? Wouldn’t you do everything you could to get away from that person, as fast