Kristin Zhivago Blog | Revenue Coach

Business Success: What’s love got to do with it? Everything.

I’m asking the same question Tina became famous for. But this time, we’re talking about success in business. Read most any textbook on growing a business and you won’t see much about “love.” On the contrary, even marketing terms such as “target market,” “shotgun approach,” and “clickbait” treat the customer as less than human, someone to be manipulated into buying whatever is being sold.

ChatGPT AI: What can possibly go wrong?

There are so many people weighing in on the ChatGPT AI topic that I’m going to skip all of the “this is a life-changing technology that could ruin the world (and take everyone’s job)” chatter. And, “It could be really bad if it falls into the hands of a Bad Guy” (paraphrasing Bill Gates).

Website Management: Avoiding common mistakes

After we onboard a new client, the first thing we always need to do is clean up the mess left by their previous agency. Our clients are non-jerk, nice people who have given their website developers the benefit of the doubt, and didn’t realize the disaster brewing in the back end of their site due to poor decisions made by their agency or developer.

Ethical Selling: Nothing Sells Like the Truth

Ethical selling: The truth is, nothing sells like the truth

As a buyer, you know you want the truth from sellers. As a seller, you are tempted—and maybe even advised—to bend or hide the truth. It has always been a mistake to do so, but in this age of ridiculously easy customer-to-customer access, it can have immediate, unwanted, and far-reaching negative consequences.

The truth about SEO: How search engine marketing really works

What is search engine optimization (SEO)? It’s unfortunately one of the more misunderstood campaign activities by business owners who are trying to use it to attract qualified customers. It doesn’t help that the industry is literally flooded with hypesters who promise immediate results.