The Roadmap to Revenue Blog
When Kristin has something new and helpful to say, she writes another blog. Topics include customer-driven marketing, leadership, and digital marketing tools and techniques.
All Blog Posts
A Guide to AI-Assisted Marketing Mix Modeling for Business Leaders
Which marketing efforts are the biggest contributors to your sales, market share, and profitability? How can you best use this information to optimize your marketing efforts? Digital marketers have been working to successfully answer this question for a long time now. It’s a bigger challenge than ever, thanks to the widespread use of “omnichannel marketing,”…
Read MoreWho Writes Better for Humans? AI or Humans?
I love Seth Godin. I admire and respect him. I read his blog every day. And, by the way, he is just as nice in person as he is on screen. And his advice is usually 100% on point. But his blog on August 21 gave me a perfect example of why we’re not using…
Read MoreGrowing your revenue with subject matter experts
You’re sitting on a gold mine. Your company is filled with subject matter experts. If you leverage their knowledge and experience, you could be increasing your revenue. I’ll say how in a minute, but first let’s look at the reality of our AI-driven world. We don’t need to learn anything anymore, we just have to…
Read MoreWhy We Love AI
Here we all are, standing at the edge of a cliff, Looking out over the mountains, cities, and skies,Taking it all in, Breathing out and breathing in. Feeling like we’ve been here before, But even so,This time it’s different. Something fundamental has changed. The power of billions of silicon gates, Put into our hands, our minds, our imaginations. What’s different…
Read MoreThe top 5 company-growing characteristics of good managers
If you have worked for a bad manager, you will recognize all of the traits I described in my last article, The 10 most common company-killing Terribly Toxic Traits of Bad Managers. And if you are fortunate, you will leave that company for a better job, one where your boss is a joy to work…
Read MoreAre you building marketing personas with AI? Here’s how to avoid a big mistake.
AI has the unfortunate characteristic of being addictive. If you are a marketer, it can make you believe you are doing the right thing when, in fact, you have completely missed the mark. This is especially true when AI is used to build marketing personas. Let’s think of it this way. Let’s say that you…
Read MoreAI Image Generators for B2B: Do they pass the subject matter expert test?
Like everyone else in the world right now, I’m finding ways to use AI, the latest greatest shiny object. One of the more impressive types of AI generative tools are those that create sophisticated graphics on demand. I’ve tried a number of them; so far I find myself spending more time with the “Designer” function…
Read MoreThe 10 most common company-killing Terribly Toxic Traits of bad managers
After working with hundreds of companies and their leaders, I can confidently say that the number-one killer of revenue growth is a bad top boss. Bad boss characteristics demoralize, disenfranchise, discourage, and demean the best people working in the company.
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