It is now possible to know just about everything about anyone. We leave digital breadcrumbs wherever we go. And since we spend so much time online, that’s a big reveal. As digital marketers, we are in possession of incredibly powerful tools, tools that can be used for good or ill.
now it’s here, somewhere, and if I just keep refining my search phrase, I’m going to find exactly what I want.” That’s the “search engine mentality” of today’s buyers, and it’s changed marketing forever. Sadly, almost all marketing content hasn’t caught up. In this article I’m going to quickly describe the situation and describe the solution.
Some part of my brain is always working on the overall evolution of revenue generation. And that part of my brain is also always obsessed with the buyer’s reality, because their reality as buyers drives our reality as sellers.
I’ve mentioned elsewhere that I am continually interviewing customers for our clients. And I always learn something constructive when I do. In a recent interview for a client who sells office furniture, I interviewed a woman who ended up buying a chair for her son, who was going to college.
I love working with engineers (and any other technologists who think like one). I always have. Why? Because they’re logical. Straightforward. They hate BS. Which is why they have so much trouble making marketing work; they believe that they have to practice BS in order to succeed. That is absolutely, positively false, and I have hundreds of success stories to prove it. In this article, I will explain how a digital marketing strategy can, and will, work.
If you want to increase sales you need to gather and display something I’m calling “Peer Proof” in all of your communications to your prospective buyers. Doing so will mean you can finally compete effectively against all of the companies in your industry that have already figured this out. In other words, if you aren’t
Zhivago Partners provides full-service Digital Marketing Management and Revenue Coaching for mid-sized companies.
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