The Roadmap to Revenue Blog

Ditch the fear; embrace the tech. Resisting technical changes is like standing in front of a tsunami with your arms outstretched, yelling, “Stop!”  It never pays to resist technical advances; it always pays to figure out how to use them properly. Some company leaders are afraid of AI and are trying to avoid it. Right…

Third in a three-part series. Here are Part 1 and Part 2. This article concludes our three-part series on what managers do when they observe, make decisions, and take action. Part 1 covered observation. Part 2 covered deciding.  In this piece, I will reveal the behaviors of successful managers when it’s time to take action. …

Second in a three-part series. Part 1 is here.  Last week, in part 1 of this series, we stated that “companies are simply collections of people who observe, decide, and act.” We covered “observing.”  This week, we will reveal how market leaders make decisions.   How market leaders decide. They make decisions using the right information. …

First of a three-part series. Any company can lead its market. Companies that lead their markets have leaders and workers with similar behaviors. Companies are simply collections of people who observe, decide, and act.  This is what you need to do to be a market leader.  This week, we focus on observing. Next week and…

We’ve been building AI Agents! Here’s how we are doing it. Step 1: Define exactly what the AI Agent should do, such as: Answer customer questions conversationally and satisfactorily when visitors come to a site or specific pages on a site. Assist customers with actions they wish to take on your site. Step 2: Build…

AI is changing search and the buying journey completely. I can sum up the big shift with what CEOs now tell me: “I enjoy having conversations with my search now. I never use Google anymore.” AI technology is changing rapidly;  so is the way that people buy.  Google rakes in billions in revenue from their…

I am writing a new book entitled Love, Leverage, and Logistics: How You and Your Company Can Change the World. Of course, that means that I’m paying close attention to the role that love—which I define simply as taking care of someone or something else—plays in business.  Recently, I was talking with a friend about…

Personas! Such the rage for so long now, a marketing “absolute.” And now with AI generating them for us with input as simple as a website URL, they will be used even more widely.  They are so comforting. “Now we know our audience,” says the marketing manager after presenting the results to top managers.  Not…