The Roadmap to Revenue Blog

Personas! Such the rage for so long now, a marketing “absolute.” And now with AI generating them for us with input as simple as a website URL, they will be used even more widely.  They are so comforting. “Now we know our audience,” says the marketing manager after presenting the results to top managers.  Not…

When it comes to AI, we all are drinking from the firehose now. Personally, I’m focusing on marketing, or, more specifically, using AI to increase revenue.  I recently ran across an article I wrote in 1997 in my newsletter, Marketing Technology about emerging AI technologies and the new world we are learning to live in…

Human beings are social creatures. I don’t mean big, loud parties. I mean close connections between caring individuals. Societies work best when that is happening. There is more to cherish and much less to fear. But that’s not what is happening now. In fact, the trend toward social distancing has been going on for a…

I have noted in numerous podcasts that the most common cause for company failure is that company leaders are out of touch with their customers. They fail to interview their customers to uncover their Mindset when they set out to buy, which consists of their desires, concerns, and questions. All of the money spent on…

Which marketing efforts are the biggest contributors to your sales, market share, and profitability? How can you best use this information to optimize your marketing efforts? Digital marketers have been working to successfully answer this question for a long time now.  It’s a bigger challenge than ever, thanks to the widespread use of “omnichannel marketing,”…

I love Seth Godin. I admire and respect him. I read his blog every day. And, by the way, he is just as nice in person as he is on screen. And his advice is usually 100% on point.  But his blog on August 21 gave me a perfect example of why we’re not using…

You’re sitting on a gold mine. Your company is filled with subject matter experts. If you leverage their knowledge and experience, you could be increasing your revenue.  I’ll say how in a minute, but first let’s look at the reality of our AI-driven world.  We don’t need to learn anything anymore, we just have to…

Here we all are, standing at the edge of a cliff, Looking out over the mountains, cities, and skies,Taking it all in, Breathing out and breathing in. Feeling like we’ve been here before, But even so,This time it’s different. Something fundamental has changed. The power of billions of silicon gates, Put into our hands, our minds, our imaginations.  What’s different…