The Roadmap to Revenue Blog

Which marketing efforts are the biggest contributors to your sales, market share, and profitability? How can you best use this information to optimize your marketing efforts? Digital marketers have been working to successfully answer this question for a long time now.  It’s a bigger challenge than ever, thanks to the widespread use of “omnichannel marketing,”…

I love Seth Godin. I admire and respect him. I read his blog every day. And, by the way, he is just as nice in person as he is on screen. And his advice is usually 100% on point.  But his blog on August 21 gave me a perfect example of why we’re not using…

You’re sitting on a gold mine. Your company is filled with subject matter experts. If you leverage their knowledge and experience, you could be increasing your revenue.  I’ll say how in a minute, but first let’s look at the reality of our AI-driven world.  We don’t need to learn anything anymore, we just have to…

Here we all are, standing at the edge of a cliff, Looking out over the mountains, cities, and skies,Taking it all in, Breathing out and breathing in. Feeling like we’ve been here before, But even so,This time it’s different. Something fundamental has changed. The power of billions of silicon gates, Put into our hands, our minds, our imaginations.  What’s different…

If you have worked for a bad manager, you will recognize all of the traits I described in my last article, The 10 most common company-killing Terribly Toxic Traits of Bad Managers. And if you are fortunate, you will leave that company for a better job, one where your boss is a joy to work…

AI has the unfortunate characteristic of being addictive. If you are a marketer, it can make you believe you are doing the right thing when, in fact, you have completely missed the mark. This is especially true when AI is used to build marketing personas.  Let’s think of it this way. Let’s say that you…

Like everyone else in the world right now, I’m finding ways to use AI, the latest greatest shiny object. One of the more impressive types of AI generative tools are those that create sophisticated graphics on demand. I’ve tried a number of them; so far I find myself spending more time with the “Designer” function…

After working with hundreds of companies and their leaders, I can confidently say that the number-one killer of revenue growth is a bad top boss. Bad boss characteristics demoralize, disenfranchise, discourage, and demean the best people working in the company.