Clients come to us because they are frustrated with their digital marketing vendors and the disappointing results of their efforts. What they want is a steady flow of qualified, ready-to-buy leads. They also want help with the “what happens after the customer reaches out to us” part of the exercise.
There are many books about management, theories about management, and courses that teach certain types of management. The whole concept of management is fascinating to anyone who has tried being a manager for more than a day or two. It is not something that comes naturally, even to people who have been in management for a long time.
The truth is, we are all a combination of positive and negative characteristics. No company leader is perfect. Which means that we have to be careful that our negative characteristics aren’t killing our companies without us realizing it.
It is now possible to know just about everything about anyone. We leave digital breadcrumbs wherever we go. And since we spend so much time online, that’s a big reveal. As digital marketers, we are in possession of incredibly powerful tools, tools that can be used for good or ill.
now it’s here, somewhere, and if I just keep refining my search phrase, I’m going to find exactly what I want.” That’s the “search engine mentality” of today’s buyers, and it’s changed marketing forever. Sadly, almost all marketing content hasn’t caught up. In this article I’m going to quickly describe the situation and describe the solution.
Some part of my brain is always working on the overall evolution of revenue generation. And that part of my brain is also always obsessed with the buyer’s reality, because their reality as buyers drives our reality as sellers.
Zhivago Partners provides full-service Digital Marketing Management and Revenue Coaching for mid-sized companies.
Subscribe to our newsletter to receive the latest blog articles from Kristin Zhivago.
