Go Digital or Die: How the Web Works

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Kristin Zhivago

President & Founder

Kristin Zhivago, revenue coach, is the president of Zhivago Partners, a digital marketing management company, and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago and her team of digital marketing specialists focus on helping clients get to “ka-ching” by making it easier for their customers to find them, appreciate what they’re selling, and buy from them.

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How the Web Works Kristin Zhivago and Frank Zinghini

In episode 2 of our “Go Digital or Die” webinar series, Applied Visions CEO Frank Zinghini and I discuss the importance of your company’s website. Your web presence is just one piece of digital transformation, but it’s a very important one. Your site is often the first place people go to learn more about your company and the products or services you offer. 

Frank and I have found that baby boomer business owners in particular may not be well-versed when it comes to site development, as these kinds of things just weren’t as important as they are now. But you can’t manage what you don’t understand, so grasping the basic concepts is important (and a lot easier than you might think). 

In this webinar episode, Frank and I dig into the most important elements that business owners should know about how the web works, including:

  • The cloud, including the differences between the cloud and hosted solutions.
  • The importance of having a goal and vision for your web site. 
  • Popular tools for website development.

Watch episode 2, “How the Web Works” to learn more about the importance of the web for your business. 

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Kristin Zhivago's book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy