Go Digital or Die: How To Manage Developers & Other Tech-Savvy Specialists

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Kristin Zhivago

President & Founder

Kristin Zhivago, revenue coach, is the president of Zhivago Partners, a digital marketing management company, and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago and her team of digital marketing specialists focus on helping clients get to “ka-ching” by making it easier for their customers to find them, appreciate what they’re selling, and buy from them.

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Go Digital or Die Kristin Zhivago and Frank Zinghini

As the digital transformation continues to evolve, many business owners find themselves having to hire and manage people to fill technical roles—jobs they may not be that familiar with. This can make it difficult to (1) hire the right people and (2) effectively manage them once they are on board. 

In an effort to guide less-technical business owners, Applied Visions CEO Frank Zinghini and I tackled this issue in the latest episode of our “Go Digital or Die” webinar. The episode, entitled “How To Manage Developers & Other Tech-Savvy Specialists,” provides a deeper look at what we have learned over the years. Personally, I have managed technical people throughout my entire career, and Frank has a deep expertise as the leader of a technical application development team. 

In the webinar, we address a number of key management elements to keep in mind, such as:

  • How to work effectively with the younger generation and their preferred methods of communication.

  • How to make sure the person you hire can actually do what they claim they can do.

  • How to foster an environment of collaboration and innovation, while also staying productive.

  • The importance of staying agile and responding quickly to change. 

The tips and ideas presented in this webinar can be applied by business owners across all industries to help them find and retain the right talent for technical roles across all domains. Watch the free episode today. 

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