Category: Leadership

Marketing ○ Business ○ Sales ○ Management

Happy company boss showing you a great job sign

The truth about how management functions

There are many books about management, theories about management, and courses that teach certain types of management. The whole concept of management is fascinating to anyone who has tried being a manager for more than a day or two. It is not something that comes naturally, even to people who have been in management for a long time. 

Read More »
happy people climbing mountain in the sunset

How to increase sales without salespeople: A real-world use case

I need to share a Big Truth that I’ve learned as a revenue coach, helping hundreds of CEOs market and sell more successfully: The behavior of the business leader making decisions about marketing and sales makes an incredible difference to the success of the company. The proper behavior of a business manager can be summarized in these two concepts:

Read More »
Photo of a wooden model being pulled by strings labeled "Fear"

Fear Not: How to overcome fear and rise to new heights

Fear, like stress, is a thief that paralyzes us and keeps us from living life to the fullest. I suppose it can come in handy, at least if you use it to realize the severity of a situation. But that’s about it. Usually fear makes us less productive, less brave, less willing to take risks. We put life on hold when we are afraid. But you can overcome fear, and there’s an easy way to do it. As with most positive changes, it starts with a fundamental decision.

Read More »
Photo of a woman enjoying a Kettle & Fire cup of bone broth or Keto soup

Kettle & Fire: Website Engagement on Steroids

Most websites are brochures on a screen. Which is kind of silly, given that the visitor is more than happy to click around, take advantage of offers, and even answer a few questions, if you ask at the right time and in the right way. Website engagement is the new frontier.

Read More »
Get 30 minutes of free consulting
Hop on a complimentary call with Kristin Zhivago, President of Zhivago Partners, and pick her brain for 30 minutes, 100% risk-free.
Headshot for Kristin Zhivago
Kristin Zhivago's book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy
Prefer to call direct? Speak with Kristin:
(401) 423-2400