After working with hundreds of companies and their leaders, I can confidently say that the number-one killer of revenue growth is a bad top boss. Bad boss characteristics demoralize, disenfranchise, discourage, and demean the best people working in the company.
It’s a sad fact of business life—and one people hardly ever talk about—that your company is only as strong as your primary weakness. No matter how well you perform in one or several areas, your primary weakness will drag down your revenue growth potential.
There are many books about management, theories about management, and courses that teach certain types of management. The whole concept of management is fascinating to anyone who has tried being a manager for more than a day or two. It is not something that comes naturally, even to people who have been in management for a long time.
The truth is, we are all a combination of positive and negative characteristics. No company leader is perfect. Which means that we have to be careful that our negative characteristics aren’t killing our companies without us realizing it.
I need to share a Big Truth that I’ve learned as a revenue coach, helping hundreds of CEOs market and sell more successfully: The behavior of the business leader making decisions about marketing and sales makes an incredible difference to the success of the company. The proper behavior of a business manager can be summarized in these two concepts:
If you are a business owner, and especially if you are a small business owner, 2020 was a very challenging year. Even more so if you were in an industry directly affected by the pandemic. There is hope, though.
Zhivago Partners provides full-service Digital Marketing Management and Revenue Coaching for mid-sized companies.
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