All Blog Posts

Woman on a laptop learning about how websites are constructed

Website Tech 101: How websites are constructed

If you own a business, you know a lot about that business. You also have a website. You probably know less about how websites are constructed. Do you need to know? Yes - certainly enough in order to manage your vendors and keep them from ripping you off. Because I find that business owners can…
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Angry woman with steam coming out of her ears

Your website: How to keep from getting ripped off

People who come to us for help already have a website. Someone else created it for them, then continued to maintain, upgrade, and make changes to the site. Sometime between signing the contract with that site vendor, and then coming to us, things started to go wrong, and got worse over time. Because of our…
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Close image of machinery in silver and gray

Why we love working with engineers

My love affair with engineers started officially when I entered the business world right out of high school, selling machine stop tools for a Pratt & Whitney distributor. I started meeting engineers in that job, and thought to myself, “Well, these guys are nice.” After working my way through college, I spent the next 5…
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Marilu Norden painting of half-nude woman on Kristin Zhivago's blog

Not getting older. Getting better.

You can’t avoid it. One day you will look in the mirror and ask yourself, “Who are you? What did you do with my face?” Age happens.Personally, I’m inspired by my 92-going-on-37 mother, Marilu Norden, who just painted the picture above. I’ve never worried much about getting older, partly because, like my mother, I don’t feel…
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Green car front seats with an off-white steering wheel

Enemies of revenue: How to keep yourself from limiting your own business

If you own or manage a business, I’m sure you’ve noticed that you can be your own worst enemy. This is especially true for entrepreneurs and CEOs, whose personal behavior dictates the decisions that are made and the direction that the company takes. The strengths and weaknesses of the leader infect the rest of the…
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Happy, smiling man with a beard and a sticker on his head that says "Be happy"

What is Digital Marketing, anyway? It depends

Digital marketing has changed more in the last two years than in the previous 10. It's moving fast. But if you look at it strategically, and understand the main management "levers," you'll be able to avoid wasting money on Shiny Marketing Objects that don't do you any good.
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Close-up photo of an unhappy cow

Content versus crapola: You get what you pay for

Creating content for SEO and potential customers isn’t an expense. It’s an investment in your revenue stream. If your content is crapola, it won’t work with Google and it certainly won’t convince anyone to buy from you. In this article we’ll look at the difference between content that leads to revenue and content that doesn’t.
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Two images of the same man covered in white face paint, one frowning and one smiling

How to change anything you don’t like about your life: Introducing the Behavior Replacement Method

Our success depends almost exclusively on our behavior. As many wise people have said - and even wiser people have demonstrated - it’s not your circumstances that determine your success, it’s what you do with them. Someone born rich is just as capable of screwing up their life as someone born poor. In this article,…
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