Roadmap to Revenue Blog

Marketing ○ Business ○ Sales ○ Management

Baby Boomer female working on laptop

Go Digital or Die: Advice for Baby Boomer Business Owners

Sounds harsh, doesn’t it? Unfortunately, it’s true. We are seeing more and more baby boomers business owners who are like deer in the headlights. Why? Because they are overwhelmed with the digital and technical aspects of their business, which has stifled their growth. This is not just in marketing and sales, which is where we focus our energy—but in other areas of their business as well.

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Entrepreneur describing his successful company

Creating a successful company—in spite of yourself

“You are your own worst enemy.” This harsh reality of life isn’t as impactful when you’re not in a position of leadership. But if you are leading others in some effort—and for this post, I’m going to focus on leadership in business—your weaknesses become a serious impediment to success, because they have a direct effect on everything you’re trying to do, everyone you interact with, and especially everyone who works for you.

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Woman talking about how to manage digital marketing

How to manage digital marketing: Three game-changing strategies

Digital marketing is not easily managed. It’s got a lot of moving parts, and there are not as many hard and fast rules as we would like (or as digital marketing consultants tend to imply). In this piece, I’m going to reveal three strategies that, if you put them to use, will put you head and shoulders above your competitors.

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