Kristin Zhivago Blog | Revenue Coach

Cheesy image of man with braces holding his hand up in a "phone" formation next to his head

Why “selling” is really, truly dead—and what you should do instead.

Ever since Google made it possible for anyone to find anything online, the need for smile-and-dial salespeople has been seriously diminishing. I’ve said it before (in 2011!), and I’ll say it again: selling is dead. By selling, I mean making cold calls; “hunting,” making aggressive pitches in the cold call; “overcoming their objections,” and generally pushing the customer into a solution.

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The high cost of a bad manager

There are good managers and there are bad managers. People working for managers know perfectly well which type of manager they are working for, usually within the first couple of days.

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Isolation Blahs: Don’t let regulations squelch your sense of adventure

It’s quiet. Too quiet. A pandemic has put us in a strange cinematic twilight zone consisting of “don’t touch that,” and “home alone.” But just a few short months ago, you were the captain of your ship, living the interesting, goal-driven life of the entrepreneur. It was exciting. It felt good.

Photo of a wooden model being pulled by strings labeled "Fear"

Fear Not: How to overcome fear and rise to new heights

Fear, like stress, is a thief that paralyzes us and keeps us from living life to the fullest. I suppose it can come in handy, at least if you use it to realize the severity of a situation. But that’s about it. Usually fear makes us less productive, less brave, less willing to take risks. We put life on hold when we are afraid. But you can overcome fear, and there’s an easy way to do it. As with most positive changes, it starts with a fundamental decision.

Photo of a woman enjoying a Kettle & Fire cup of bone broth or Keto soup

Kettle & Fire: Website Engagement on Steroids

Most websites are brochures on a screen. Which is kind of silly, given that the visitor is more than happy to click around, take advantage of offers, and even answer a few questions, if you ask at the right time and in the right way. Website engagement is the new frontier.

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Digital marketing trends from the customer’s perspective

There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served up focus on the channels (social, online ads, SEO, etc.) with barely a mention of customers—except to say that their behavior in response to your campaigns will help you make decisions about which campaigns are working and which ones should be scrapped.