All Blog Posts

Photo of a woman enjoying a Kettle & Fire cup of bone broth or Keto soup

Kettle & Fire: Website Engagement on Steroids

Most websites are brochures on a screen. Which is kind of silly, given that the visitor is more than happy to click around, take advantage of offers, and even answer a few questions, if you ask at the right time and in the right way. Website engagement is the new frontier.
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Photo of woman smiling at her laptop as she learns about digital marketing trends

Digital marketing trends from the customer’s perspective

There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served up focus on the channels (social, online ads, SEO, etc.) with barely a mention of customers—except to say that their behavior in response to your campaigns will help you make decisions about which campaigns are…
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Photo of a woman smiling after she found a b2b marketing agency that is a good fit

Ditch the Jerks

I read an article recently that shared tips and tricks on how to work with difficult people. The majority of this article said that it is best to accept the reality of your situation and deal with it, or in other words, suck it up. That didn’t sit very well with me, as I have…
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Photo of man staring intensely at the camera

Marketing Strategy 101: How to overcome the politics of marketing to be more powerful than you ever thought you could be

You’re in a conference room with the company’s management team. You’re presenting your marketing plan. About halfway through, one of the top execs says, “I don’t think this part is going to work. I don’t think our customers care about that, and I don’t think you’re reaching them the right way.
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Photo of Zhivago Partners graphic designer Liza Littlefield

First Impressions: The Impact of Visuals on Your Brand

The truth is, we live in a visual world. There are aesthetic indicators that influence our feelings about things we interact with, often without us even realizing it. A pleasing visual is the first step in establishing the worth of your brand, and also sets the stage for the experiences your customers then have with…
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Photo of a man clearly happy after finding that someone selling marketing automation software got it right

Finally! Someone selling software gets it right.

For years I’ve wanted software companies to show their screens on their sites. It should be Rule #1 in any guide on “How to Market Software.” Instead, they get in the way—with lots of words . . . cute graphics . . . faceless-people illustrations . . . and stock photos. But we are buying…
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Photo of a man tied up and gagged behind a desk to symbolize a website developer holding him hostage

Is your developer holding your site hostage?

Do you know where your site is hosted? Where your domain is hosted? Where your email is hosted? Do you know if you are paying for that hosting directly via your own credit card? Do you have sign-in information for each of these sites and know how to access the information you need? Has your…
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Photo of a group of marketing and salespeople throwing papers up into the air

Marketing and sales: You will only win if you go all out

It’s easy to get lost in all the details of digital marketing. It’s complex; there are a lot of channels, choices, rules, costs, and varying opinions on what you should do for your business. It gets even more complicated when you endeavor to combine the efforts of your marketing and sales departments.
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