People often ask me: “Does social media marketing really lead to sales?” My answer always starts with this: “Yes, you can make sales directly from social media if you are selling a business-to-consumer (B2C) product or service. But if you are selling a business-to-business (B2B) product or service, it plays a completely different role in the buying process.”
What is search engine optimization (SEO)? It’s unfortunately one of the more misunderstood campaign activities by business owners who are trying to use it to attract qualified customers. It doesn’t help that the industry is literally flooded with hypesters who promise immediate results.
I’m not alone in noticing that we seem to be in the midst of an explosion of not-so-nice behavior. I’m not surprised, having noticed decades ago that the entertainment industry seemed intent on showing us the seedier side of life.
Clients come to us because they are frustrated with their digital marketing vendors and the disappointing results of their efforts. What they want is a steady flow of qualified, ready-to-buy leads. They also want help with the “what happens after the customer reaches out to us” part of the exercise.
It is now possible to know just about everything about anyone. We leave digital breadcrumbs wherever we go. And since we spend so much time online, that’s a big reveal. As digital marketers, we are in possession of incredibly powerful tools, tools that can be used for good or ill.
now it’s here, somewhere, and if I just keep refining my search phrase, I’m going to find exactly what I want.” That’s the “search engine mentality” of today’s buyers, and it’s changed marketing forever. Sadly, almost all marketing content hasn’t caught up. In this article I’m going to quickly describe the situation and describe the solution.
Zhivago Partners provides full-service Digital Marketing Management and Revenue Coaching for mid-sized companies.
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