Digital marketing is a lot like trying to put seven cats into a water-filled bathtub at the same time. You might get them in there OK (well, except for some nasty scratches), but getting them to stay put is another matter entirely.
Nice charts, eh? I’m pretty proud of our revenue growth (as shown in the top chart) as I reflect on our first-year anniversary.
We started with clients who came with us when I (amicably) parted from the previous company I had co-founded.
That first spike came in December from additional billings due to a one-off research project I did for a global company. Then, sales went back to their normal month-by-month improvement.
As the CEO or owner of your company, you need to know if your marketing is working or not. So key performance indicators (KPIs) are important. We all know that. When it comes to KPIs for digital marketing, the problem is not so much a lack of data. There’s plenty of data, if you have the right tools and know where to look.
Back in the old days, you could pay for a billboard on a major freeway, and the billboard was created and put up, and every day when you drove to work you – and all those people you were trying to reach – could see that billboard. You had absolute proof that what you had purchased was, in fact, actually doing what you paid it to do. Not anymore. Now marketing is mostly digital, and it often behaves as if you paid to put up a billboard, and on the third day you were driving to work, the billboard wasn’t there.
People who come to us for help already have a website. Someone else created it for them, then continued to maintain, upgrade, and make changes to the site. Sometime between signing the contract with that site vendor, and then coming to us, things started to go wrong, and got worse over time. Because of our
My love affair with engineers started officially when I entered the business world right out of high school, selling machine stop tools for a Pratt & Whitney distributor. I started meeting engineers in that job, and thought to myself, “Well, these guys are nice.” After working my way through college, I spent the next 5 or so years as an engineering headhunter in Silicon Valley, interacting with hundreds of engineers every year. I still thought they were nice. The “jerk quotient” was super low; they had a good sense of humor; they were intelligent and well-meaning. Best of all, they were interesting.