Fear, like stress, is a thief that paralyzes us and keeps us from living life to the fullest. I suppose it can come in handy, at least if you use it to realize the severity of a situation. But that’s about it. Usually fear makes us less productive, less brave, less willing to take risks. We put life on hold when we are afraid. But you can overcome fear, and there’s an easy way to do it. As with most positive changes, it starts with a fundamental decision.
There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served up focus on the channels (social, online ads, SEO, etc.) with barely a mention of customers—except to say that their behavior in response to your campaigns will help you make decisions about which campaigns are working and which ones should be scrapped.
Marketing Strategy 101: How to overcome the politics of marketing to be more powerful than you ever thought you could be
You’re in a conference room with the company’s management team. You’re presenting your marketing plan. About halfway through, one of the top execs says, “I don’t think this part is going to work. I don’t think our customers care about that, and I don’t think you’re reaching them the right way.
The truth is, we live in a visual world. There are aesthetic indicators that influence our feelings about things we interact with, often without us even realizing it. A pleasing visual is the first step in establishing the worth of your brand, and also sets the stage for the experiences your customers then have with your brand.
Do you know where your site is hosted? Where your domain is hosted? Where your email is hosted? Do you know if you are paying for that hosting directly via your own credit card? Do you have sign-in information for each of these sites and know how to access the information you need? Has your developer ever shared all this with you, and shown you what you need to know?
It’s easy to get lost in all the details of digital marketing. It’s complex; there are a lot of channels, choices, rules, costs, and varying opinions on what you should do for your business. It gets even more complicated when you endeavor to combine the efforts of your marketing and sales departments.