PPC / Paid Advertising
Pay-Per-Click advertising is one of the best ways to test concepts and appear on “top” for your key phrases. But, like SEO, it’s not magic. It’s hard work, done right.
Pay-per-click campaigns are one of the best ways to appear on page one for your key phrases, in the midst of competitive results. Campaigns done right include careful and professional keyword research; decisions about the best strategy; analysis of competition and what is worth pursuing – or not; and daily monitoring, analysis, and optimization. It is a very logical and linear process that should make perfect sense.
The best campaigns are complete campaigns – every ad goes to the appropriate site page or specific landing page, and help the customer take the next step in their buying process. We can also help you run retargeting campaigns – where your ads appear to the people who have visited your site. Our clients have also found that having chat open on their sites helps with conversion (sales in other words). The person who comes in from an ad is in a buying mood, and they will have questions that you can answer on the spot.
All of this can be very cost-effective; you can start small and adjust until your ads start to gain traction, then start putting more budget into whatever is working best.