How Social Media Marketing Can Be Used to Make Sales

Can you afford to ignore social media? No.

Can you make sales using social media? Yes, but only if you use it correctly. If you are a Business-to-Consumer company, you should use it one way; if you are selling a Business-to-Business product or service, you should use it another. And don’t be distracted by the celebrities (and wanna-be celebrities) who use social media in a completely different way.

In this guide, revenue coach Kristin Zhivago lays out the logic behind successful social media campaigns and maps out the steps you need to take to get full leverage out of your social media efforts. She will also help you avoid the most common (and costly!) mistakes.