Roadmap to Revenue Blog

Marketing ○ Business ○ Sales ○ Management

Marilu Norden painting on Kristin Zhivago blog

Not getting older. Getting better.

You can’t avoid it. One day you will look in the mirror and ask yourself, “Who are you? What did you do with my face?” Age happens.Personally, I’m inspired by my 92-going-on-37 mother, Marilu Norden, who just painted the picture above. I’ve never worried much about getting older, partly because, like my mother, I don’t feel

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Kristin Zhivago blog: What is digital marketing, anyway?

What is Digital Marketing, anyway? It depends

Digital marketing has changed more in the last two years than in the previous 10. It’s moving fast. But if you look at it strategically, and understand the main management “levers,” you’ll be able to avoid wasting money on Shiny Marketing Objects that don’t do you any good.

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Kristin Zhivago blog: Content versus crapola - you get what you pay for

Content versus crapola: You get what you pay for

Creating content for SEO and potential customers isn’t an expense. It’s an investment in your revenue stream. If your content is crapola, it won’t work with Google and it certainly won’t convince anyone to buy from you. In this article we’ll look at the difference between content that leads to revenue and content that doesn’t.

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Kristin Zhivago blog - How to change anything you don't like about your life

How to change anything you don’t like about your life: Introducing the Behavior Replacement Method

Our success depends almost exclusively on our behavior. As many wise people have said – and even wiser people have demonstrated – it’s not your circumstances that determine your success, it’s what you do with them. Someone born rich is just as capable of screwing up their life as someone born poor. In this article, I talk about how turning circumstances in your favor and moving past those behaviors that hold you back.

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Kristin Zhivago blog: Women, Business and Tech

Women, business, and tech: What we need to do now

It’s not a man’s world. It’s a tech world. Women can and are succeeding in the midst of it. But a lot of things have changed over the last couple of years, and all of us need to make sure we are focusing on the right stuff and have the right frame of mind, in order to master the new environment.

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Kristin Zhivago's book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy