Roadmap to Revenue Blog

Marketing ○ Business ○ Sales ○ Management

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Marketing and sales: You will only win if you go all out

It’s easy to get lost in all the details of digital marketing. It’s complex; there are a lot of channels, choices, rules, costs, and varying opinions on what you should do for your business. It gets even more complicated when you endeavor to combine the efforts of your marketing and sales departments.

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Have you looked at your website lately? 3 key reasons to redesign your website.

When you visit a site, you do exactly what your customers do. You have an immediate reaction. It’s either, “These people understand me, they look like they’re at the top of their game, and they make it easy for me to get my questions answered, fast.” Or, “Ugh. Totally off-target. This site looks old and abandoned. I can’t even tell what they are selling, much less get my questions answered.”

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Banner from the Go Digital or Die Podcast featuring Kristin Zhivago and Frank Zinghini

Go Digital or Die: How the Web Works

In episode 2 of our “Go Digital or Die” webinar series, Applied Visions CEO Frank Zinghini and I discuss the importance of your company’s website. Your web presence is just one piece of digital transformation, but it’s a very important one. Your site is often the first place people go to learn more about your company and the products or services you offer.

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Zhivago Partners webinar with the Go Digital or Die Podcast, Kristin Zhivago and Frank Zinghini

Go Digital or Die: Realities of Your Situation

As president of digital marketing company Zhivago Partners and a revenue coach, I recently decided to partner with long-time colleague and client Frank Zinghini of custom application development company Applied Visions in a webinar series entitled “Go Digital or Die.”

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Banner from the Go Digital or Die Podcast featuring Kristin Zhivago and Frank Zinghini

Go Digital or Die: How To Be Successful Marketing Online

Many baby boomer business owners have built successful companies over the years using traditional marketing methods, but as everything goes digital, you’re likely not getting the same results. You have most likely experimented with digital marketing methods, but the results have been disappointing.

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