Category: Selling

Marketing ○ Business ○ Sales ○ Management

The most successful branding strategy: Mindset Immersion

The most successful branding strategy: Mindset Immersion

Branding strategy is usually an “inside” affair, created in windowless (or now virtual) conference rooms. “What do we want to be known for? What is our mission? What do we do better than competitors?”  What’s missing from this conversation? Customers. Who buys your product or service? Customers. No wonder so much marketing doesn’t work.  My

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Kettle & Fire

Kettle & Fire: Website Engagement on Steroids

Most websites are brochures on a screen. Which is kind of silly, given that the visitor is more than happy to click around, take advantage of offers, and even answer a few questions, if you ask at the right time and in the right way. Website engagement is the new frontier.

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Marketing and sales: You will only win if you go all out

It’s easy to get lost in all the details of digital marketing. It’s complex; there are a lot of channels, choices, rules, costs, and varying opinions on what you should do for your business. It gets even more complicated when you endeavor to combine the efforts of your marketing and sales departments.

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