Category: Selling

Marketing ○ Business ○ Sales ○ Management

Marketing and sales: You will only win if you go all out

It’s easy to get lost in all the details of digital marketing. It’s complex; there are a lot of channels, choices, rules, costs, and varying opinions on what you should do for your business. It gets even more complicated when you endeavor to combine the efforts of your marketing and sales departments.

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Kristin Zhivago's book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy