Roadmap to Revenue Blog

Marketing ○ Business ○ Sales ○ Management

Abstract image of person with their brain lit up with points of light

FAQ: Mindset-Driven Marketing

Mindset-Driven Marketing is a brand new concept created after our began focusing on what drives a customer to make a purchase. Over the years, marketing trends have changed drastically. To make a successful sale, you must focus on customer mindset.

Read More »
Vital Farms egg carton with drawings of happy chickens

Mindset Immersion! An example of Mindset-Driven Marketing.

In my previous blog article, we introduced the concept of Mindset-Driven Marketing. It’s a marketing strategy that gets right to the heart of the matter: Properly addressing your customer’s current and very specific mindset is what is going to drive your sales. As I was preparing these articles, I came across a fantastic example of “Mindset Immersion”—where everything that the company is doing addresses the customer’s very specific mindset. Let’s take a look.

Read More »
A man with his chin in his hands pondering Mindset-driven content marketing

Introducing “Mindset-Driven Marketing”

Why do so many marketing efforts miss the mark? Because they focus on all the wrong things, such as “personas,” “positioning,” and “providing value.” They do not address what is actually driving the purchase: the very specific mindset of the customer. When you’re developing your marketing strategy, if you don’t start with this, you’ll end up making bad decisions and creating campaigns that don’t work.

Read More »
Cheesy image of man with braces holding his hand up in a "phone" formation next to his head

Why “selling” is really, truly dead—and what you should do instead.

Ever since Google made it possible for anyone to find anything online, the need for smile-and-dial salespeople has been seriously diminishing. I’ve said it before (in 2011!), and I’ll say it again: selling is dead. By selling, I mean making cold calls; “hunting,” making aggressive pitches in the cold call; “overcoming their objections,” and generally pushing the customer into a solution.

Read More »
Photo of a woman with her hand over her face in frustration

The high cost of a bad manager

There are good managers and there are bad managers. People working for managers know perfectly well which type of manager they are working for, usually within the first couple of days.

Read More »
Get 30 minutes of free consulting
Hop on a complimentary call with Kristin Zhivago, President of Zhivago Partners, and pick her brain for 30 minutes, 100% risk-free.
Headshot for Kristin Zhivago
Kristin Zhivago's book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy
Prefer to call direct? Speak with Kristin:
(401) 423-2400