As the CEO or owner of your company, you need to know if your marketing is working or not. So key performance indicators (KPIs) are important. We all know that. When it comes to KPIs for digital marketing, the problem is not so much a lack of data. There’s plenty of data, if you have the right tools and know where to look.
The best managers make it easier for everyone to do their best work; the worst managers make it more difficult, if not impossible. The companies run by the best managers thrive; the companies run by substandard managers struggle. How can you make sure you are behaving like a good manager, not a bad one?
Google needs content to understand what you sell and what makes it special, and then to display you when the right customer comes looking for you. Your customers need content, again to understand what you sell and what makes it special, so they can decide if it will meet their needs. Your company needs content
Back in the old days, you could pay for a billboard on a major freeway, and the billboard was created and put up, and every day when you drove to work you – and all those people you were trying to reach – could see that billboard. You had absolute proof that what you had purchased was, in fact, actually doing what you paid it to do. Not anymore. Now marketing is mostly digital, and it often behaves as if you paid to put up a billboard, and on the third day you were driving to work, the billboard wasn’t there.
I had an interesting thought recently. I realized that we are happiest and most successful when we are fully engaged in our lives. Conversely, when we allow things to separate us from our lives, our lives start to go downhill. Big time. Fast. It’s like time moves on, and we don’t. We get distracted and
If you own a business, you know a lot about that business. You also have a website. You probably know less about how websites are constructed. Do you need to know? Yes – certainly enough in order to manage your vendors and keep them from ripping you off. Because I find that business owners can