Why Isn’t My Marketing Working? Because you’re not running it like an engineering project.

Business leaders with a technical background see marketing as illogical and “light.” It just doesn’t make any sense.

So they try a variety of methods and professionals, and are underwhelmed at the results.

But marketing can work. So what’s wrong?

Revenue coach Kristin Zhivago has worked with hundreds of technologists. In fact, it’s the reason she got into marketing years ago in Silicon Valley. She wanted to help them succeed in the marketplace. She helped bring to market all the technologies we take for granted today, and she also learned the secret to making marketing work.

This guide reveals the method. It’s logical. Just like you.