I have a real-world definition of branding strategy, based on working as a revenue coach for hundreds of companies and interviewing thousands of customers. It is this: “Branding is the promise that you make; your brand is the promise that you keep.” To help company leaders put this truth to work to increase their own revenues, I explain that they keep (or break) their branding promise with five tools: products/services; people; processes; policies; and passion.
It’s quiet. Too quiet. A pandemic has put us in a strange cinematic twilight zone consisting of “don’t touch that,” and “home alone.” But just a few short months ago, you were the captain of your ship, living the interesting, goal-driven life of the entrepreneur. It was exciting. It felt good.
Fear, like stress, is a thief that paralyzes us and keeps us from living life to the fullest. I suppose it can come in handy, at least if you use it to realize the severity of a situation. But that’s about it. Usually fear makes us less productive, less brave, less willing to take risks. We put life on hold when we are afraid. But you can overcome fear, and there’s an easy way to do it. As with most positive changes, it starts with a fundamental decision.
What is the first thing people do when they hear of your business or find you in Google? We all know the answer: They go to your site. If you are a service business, they will probably also go to LinkedIn to see more about you. And, further along in their buying process they might