Content Marketing Archives - Zhivago Partners

ChatGPT AI: What can possibly go wrong?

There are so many people weighing in on the ChatGPT AI topic that I’m going to skip all of the “this is a life-changing technology that could ruin the world (and take everyone’s job)” chatter. And, “It could be really bad if it falls into the hands of a Bad Guy” (paraphrasing Bill Gates).

Man smiling at his computer screen, happy with his ROI from online content

How to get the highest ROI on your content

Google needs content to understand what you sell and what makes it special, and then to display you when the right customer comes looking for you. Your customers need content, again to understand what you sell and what makes it special, so they can decide if it will meet their needs. Your company needs content

Woman on a laptop learning about how websites are constructed

Website Tech 101: How websites are constructed

If you own a business, you know a lot about that business. You also have a website. You probably know less about how websites are constructed. Do you need to know? Yes – certainly enough in order to manage your vendors and keep them from ripping you off. Because I find that business owners can

Close image of machinery in silver and gray

Why we love working with engineers

My love affair with engineers started officially when I entered the business world right out of high school, selling machine stop tools for a Pratt & Whitney distributor. I started meeting engineers in that job, and thought to myself, “Well, these guys are nice.” After working my way through college, I spent the next 5 or so years as an engineering headhunter in Silicon Valley, interacting with hundreds of engineers every year. I still thought they were nice. The “jerk quotient” was super low; they had a good sense of humor; they were intelligent and well-meaning. Best of all, they were interesting.

Content versus crapola: You get what you pay for

Creating content for SEO and potential customers isn’t an expense. It’s an investment in your revenue stream. If your content is crapola, it won’t work with Google and it certainly won’t convince anyone to buy from you. In this article we’ll look at the difference between content that leads to revenue and content that doesn’t.

Two children drawing together, their heads close and eyes focused

Content marketing: How to go from creep to friend

Imagine someone – a perfect stranger – coming up to you while you’re walking down the street, and saying, “I know all about you. I know you have a problem with X, and I have the solution for you.” Creepy, right? Wouldn’t you do everything you could to get away from that person, as fast