Back in the old days, you could pay for a billboard on a major freeway, and the billboard was created and put up, and every day when you drove to work you – and all those people you were trying to reach – could see that billboard. You had absolute proof that what you had purchased was, in fact, actually doing what you paid it to do. Not anymore. Now marketing is mostly digital, and it often behaves as if you paid to put up a billboard, and on the third day you were driving to work, the billboard wasn’t there.
People who come to us for help already have a website. Someone else created it for them, then continued to maintain, upgrade, and make changes to the site. Sometime between signing the contract with that site vendor, and then coming to us, things started to go wrong, and got worse over time. Because of our
My love affair with engineers started officially when I entered the business world right out of high school, selling machine stop tools for a Pratt & Whitney distributor. I started meeting engineers in that job, and thought to myself, “Well, these guys are nice.” After working my way through college, I spent the next 5 or so years as an engineering headhunter in Silicon Valley, interacting with hundreds of engineers every year. I still thought they were nice. The “jerk quotient” was super low; they had a good sense of humor; they were intelligent and well-meaning. Best of all, they were interesting.
You can’t avoid it. One day you will look in the mirror and ask yourself, “Who are you? What did you do with my face?” Age happens.Personally, I’m inspired by my 92-going-on-37 mother, Marilu Norden, who just painted the picture above. I’ve never worried much about getting older, partly because, like my mother, I don’t feel
Digital marketing has changed more in the last two years than in the previous 10. It’s moving fast. But if you look at it strategically, and understand the main management “levers,” you’ll be able to avoid wasting money on Shiny Marketing Objects that don’t do you any good.