Category: Digital Marketing

Marketing ○ Business ○ Sales ○ Management

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FAQ: Mindset-Driven Marketing

Mindset-Driven Marketing is a brand new concept created after our began focusing on what drives a customer to make a purchase. Over the years, marketing trends have changed drastically. To make a successful sale, you must focus on customer mindset.

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Mindset Immersion! An example of Mindset-Driven Marketing.

In my previous blog article, we introduced the concept of Mindset-Driven Marketing. It’s a marketing strategy that gets right to the heart of the matter: Properly addressing your customer’s current and very specific mindset is what is going to drive your sales. As I was preparing these articles, I came across a fantastic example of “Mindset Immersion”—where everything that the company is doing addresses the customer’s very specific mindset. Let’s take a look.

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A man with his chin in his hands pondering Mindset-driven content marketing

Introducing “Mindset-Driven Marketing”

Why do so many marketing efforts miss the mark? Because they focus on all the wrong things, such as “personas,” “positioning,” and “providing value.” They do not address what is actually driving the purchase: the very specific mindset of the customer. When you’re developing your marketing strategy, if you don’t start with this, you’ll end up making bad decisions and creating campaigns that don’t work.

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