Digital Marketing Archives - Page 4 of 8

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Why is Mindset-Driven Marketing so important for your digital marketing?

I’ve been defining the customer’s Mindset as the desires, concerns, and questions that they have when they set out on their buying journey. These desires, concerns, and questions are top of mind for them, and if you don’t address these burning issues, immediately, they will click away. That’s one thing all digital marketing efforts have

Mindset-Driven Marketing: Finding a B2B social media and influencer marketing strategy that works

We are defining the customer’s Mindset—as they set out on their buying journey—as the combination of their desires, concerns, and questions. Given the current pandemic mentality, you can assume their concerns are different and possibly more intense than they were pre-COVID 19. People are also spending more time online including social media and shopping.

Abstract image of person with their brain lit up with points of light

FAQ: Mindset-Driven Marketing

Mindset-Driven Marketing is a brand new concept created after our began focusing on what drives a customer to make a purchase. Over the years, marketing trends have changed drastically. To make a successful sale, you must focus on customer mindset.

Vital Farms egg carton with drawings of happy chickens

Mindset Immersion! An example of Mindset-Driven Marketing.

In my previous blog article, we introduced the concept of Mindset-Driven Marketing. It’s a marketing strategy that gets right to the heart of the matter: Properly addressing your customer’s current and very specific mindset is what is going to drive your sales. As I was preparing these articles, I came across a fantastic example of “Mindset Immersion”—where everything that the company is doing addresses the customer’s very specific mindset. Let’s take a look.

A man with his chin in his hands pondering Mindset-driven content marketing

Introducing “Mindset-Driven Marketing”

Why do so many marketing efforts miss the mark? Because they focus on all the wrong things, such as “personas,” “positioning,” and “providing value.” They do not address what is actually driving the purchase: the very specific mindset of the customer. When you’re developing your marketing strategy, if you don’t start with this, you’ll end up making bad decisions and creating campaigns that don’t work.

Photo of a wooden model being pulled by strings labeled "Fear"

Fear Not: How to overcome fear and rise to new heights

Fear, like stress, is a thief that paralyzes us and keeps us from living life to the fullest. I suppose it can come in handy, at least if you use it to realize the severity of a situation. But that’s about it. Usually fear makes us less productive, less brave, less willing to take risks. We put life on hold when we are afraid. But you can overcome fear, and there’s an easy way to do it. As with most positive changes, it starts with a fundamental decision.