Digital Marketing Archives - Page 2 of 8

SEO Search Engine Optimization Marketing Ranking Traffic Website Internet Business Technology Concept

Exact Match: How search engine expectations changed buying—and marketing—forever

now it’s here, somewhere, and if I just keep refining my search phrase, I’m going to find exactly what I want.” That’s the “search engine mentality” of today’s buyers, and it’s changed marketing forever. Sadly, almost all marketing content hasn’t caught up. In this article I’m going to quickly describe the situation and describe the solution.

“Helpology”: Where marketing and sales are going next

Some part of my brain is always working on the overall evolution of revenue generation. And that part of my brain is also always obsessed with the buyer’s reality, because their reality as buyers drives our reality as sellers.

Your customers know more about buying than you know about selling.

I’ve mentioned elsewhere that I am continually interviewing customers for our clients. And I always learn something constructive when I do. In a recent interview for a client who sells office furniture, I interviewed a woman who ended up buying a chair for her son, who was going to college.

An engineer drawing a complexe physics equation on a whiteboard

Digital marketing strategy for engineers (and other technologists)

I love working with engineers (and any other technologists who think like one). I always have. Why? Because they’re logical. Straightforward. They hate BS. Which is why they have so much trouble making marketing work; they believe that they have to practice BS in order to succeed. That is absolutely, positively false, and I have hundreds of success stories to prove it. In this article, I will explain how a digital marketing strategy can, and will, work.

Portrait of young smiling cheerful entrepreneur in casual office making phone call while working with laptop

How to sell

I’m writing this for anyone who owns or runs a company. If that’s you, you weren’t “born” a company owner; you probably came into it after working in some other specialty. Finance, engineering, programming, plumbing, baking . . . whatever. Now you have to make sales. As the owner, you need to know how to sell and how to direct and manage others who sell for you.

Illustration representing SEO with cityscape in background

SEO for CEOs: What you need to know

Search Engine Optimization (SEO) is one of the more mysterious aspects of digital marketing; difficult to understand or manage, driven by arcane rules, and dominated by “leave me alone in my cave and let me work my magic” vendors. But it’s important; you can’t claim to be successfully engaging in online marketing without doing a proper job on your SEO.