Category: Digital Marketing

Marketing ○ Business ○ Sales ○ Management

An engineer drawing a complexe physics equation on a whiteboard

Digital marketing strategy for engineers (and other technologists)

I love working with engineers (and any other technologists who think like one). I always have. Why? Because they’re logical. Straightforward. They hate BS. Which is why they have so much trouble making marketing work; they believe that they have to practice BS in order to succeed. That is absolutely, positively false, and I have hundreds of success stories to prove it. In this article, I will explain how a digital marketing strategy can, and will, work. 

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Portrait of young smiling cheerful entrepreneur in casual office making phone call while working with laptop

How to sell

I’m writing this for anyone who owns or runs a company. If that’s you, you weren’t “born” a company owner; you probably came into it after working in some other specialty. Finance, engineering, programming, plumbing, baking . . . whatever. Now you have to make sales. As the owner, you need to know how to sell and how to direct and manage others who sell for you.

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Illustration representing SEO with cityscape in background

SEO for CEOs: What you need to know

Search Engine Optimization (SEO) is one of the more mysterious aspects of digital marketing; difficult to understand or manage, driven by arcane rules, and dominated by “leave me alone in my cave and let me work my magic” vendors. But it’s important; you can’t claim to be successfully engaging in online marketing without doing a proper job on your SEO.

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