Category: Digital Marketing
Go Digital or Die: Realities of Your Situation
As president of digital marketing company Zhivago Partners and a revenue coach, I recently decided to partner with long-time colleague and client Frank Zinghini of custom application development company Applied Visions in a webinar series entitled “Go Digital or Die.”
Read MoreGo Digital or Die: How To Be Successful Marketing Online
Many baby boomer business owners have built successful companies over the years using traditional marketing methods, but as everything goes digital, you’re likely not getting the same results. You have most likely experimented with digital marketing methods, but the results have been disappointing.
Read MoreGo Digital or Die: Your Business Is an App
In today’s digital world, our customers expect you to be open for business all the time. They want to be able to interact, engage, and even “chat” with you, any time day or night. In other words, they want constant availability and accessibility.
Read MoreHow to be successful marketing online
In some ways, everything about marketing has changed. In other ways, nothing has changed. How can you make decisions about digital marketing without knowing which is which?
Read MoreYour business is now an app
Customers are now assuming they can and will have a digital relationship with you. The more you make that possible, the more likely they are to buy from you. If you are truly making all that possible, removing all the barriers, your customers will be able to:
Read MoreHow the Web Works (for Business Owners and CEOs)
What is the first thing people do when they hear of your business or find you in Google? We all know the answer: They go to your site. If you are a service business, they will probably also go to LinkedIn to see more about you. And, further along in their buying process they…
Read MoreGo Digital or Die: Advice for Baby Boomer Business Owners
Sounds harsh, doesn’t it? Unfortunately, it’s true. We are seeing more and more baby boomers business owners who are like deer in the headlights. Why? Because they are overwhelmed with the digital and technical aspects of their business, which has stifled their growth. This is not just in marketing and sales, which is where we…
Read MoreLooking for a digital agency? Integrity and business savvy matter the most
Digital marketing is a lot like trying to put seven cats into a water-filled bathtub at the same time. You might get them in there OK (well, except for some nasty scratches), but getting them to stay put is another matter entirely.
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