As president of digital marketing company Zhivago Partners and a revenue coach, I recently decided to partner with long-time colleague and client Frank Zinghini of custom application development company Applied Visions in a webinar series entitled “Go Digital or Die.”
Many baby boomer business owners have built successful companies over the years using traditional marketing methods, but as everything goes digital, you’re likely not getting the same results. You have most likely experimented with digital marketing methods, but the results have been disappointing.
In today’s digital world, our customers expect you to be open for business all the time. They want to be able to interact, engage, and even “chat” with you, any time day or night. In other words, they want constant availability and accessibility.
In some ways, everything about marketing has changed. In other ways, nothing has changed. How can you make decisions about digital marketing without knowing which is which?
Customers are now assuming they can and will have a digital relationship with you. The more you make that possible, the more likely they are to buy from you. If you are truly making all that possible, removing all the barriers, your customers will be able to:
What is the first thing people do when they hear of your business or find you in Google? We all know the answer: They go to your site. If you are a service business, they will probably also go to LinkedIn to see more about you. And, further along in their buying process they might
Zhivago Partners provides full-service Digital Marketing Management and Revenue Coaching for mid-sized companies.
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