Kristin Zhivago Blog | Revenue Coach

Male entrepreneur describing his successful company using a whiteboard

Creating a successful company—in spite of yourself

“You are your own worst enemy.” This harsh reality of life isn’t as impactful when you’re not in a position of leadership. But if you are leading others in some effort—and for this post, I’m going to focus on leadership in business—your weaknesses become a serious impediment to success, because they have a direct effect on everything you’re trying to do, everyone you interact with, and especially everyone who works for you.

Photo of a conference table surrounded by successful entrepreneurs

What it takes to be a successful entrepreneur

I’m going to tell you some secrets in this article about what it really takes to become a successful entrepreneur. Things you won’t read elsewhere. Things that make the difference between steady, solid growth and downright disaster.

Salespeople sitting around a table, discussing sales strategy

What’s really happening in sales—including Account-Based Marketing—and what works now

Traditional sales methods aren’t working anymore. We all know what’s wrong:

Woman talking to her team about how to manage digital marketing

How to manage digital marketing: Three game-changing strategies

Digital marketing is not easily managed. It’s got a lot of moving parts, and there are not as many hard and fast rules as we would like (or as digital marketing consultants tend to imply). In this piece, I’m going to reveal three strategies that, if you put them to use, will put you head and shoulders above your competitors.

Salesperson with a big smile, demonstrating one of selling's fatal flaws

How to eliminate selling’s fatal flaw

The fundamental problem with selling—and the behavior of salespeople—is that when you are selling the usual way, someone has to win.

Love, logic, and your bottom line

Love. What is love? At its most basic, it is you taking good care of someone who is depending on you. Paying attention to them, giving them the help they need, communicating with them, and being generous with your comfort and your time. In business, love is an essential ingredient, if not the driving ingredient. No one talks about it much, but it’s true. If your customers and workers feel that you’re taking care of them, they will be glad to stick around.