Category: Selling

Marketing ○ Business ○ Sales ○ Management

Man with question mark attached to his forehead

Wondering how to increase sales? Answer the buyer’s most important question.

Lately we have been talking about the customer’s Mindset and the critical role it plays in your marketing. If you really want to know how to increase sales, that’s the factor that you need to focus on first. I’ve been defining the customer’s Mindset, at the start of their buying process, as the combination of

Photo of a woman enjoying a Kettle & Fire cup of bone broth or Keto soup

Kettle & Fire: Website Engagement on Steroids

Most websites are brochures on a screen. Which is kind of silly, given that the visitor is more than happy to click around, take advantage of offers, and even answer a few questions, if you ask at the right time and in the right way. Website engagement is the new frontier.

Photo of a group of marketing and salespeople throwing papers up into the air

Marketing and sales: You will only win if you go all out

It’s easy to get lost in all the details of digital marketing. It’s complex; there are a lot of channels, choices, rules, costs, and varying opinions on what you should do for your business. It gets even more complicated when you endeavor to combine the efforts of your marketing and sales departments.

Salespeople sitting around a table, discussing sales strategy

What’s really happening in sales—including Account-Based Marketing—and what works now

Traditional sales methods aren’t working anymore. We all know what’s wrong:

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