Category: Leadership

Marketing ○ Business ○ Sales ○ Management

Photo of a woman enjoying a Kettle & Fire cup of bone broth or Keto soup

Kettle & Fire: Website Engagement on Steroids

Most websites are brochures on a screen. Which is kind of silly, given that the visitor is more than happy to click around, take advantage of offers, and even answer a few questions, if you ask at the right time and in the right way. Website engagement is the new frontier.

Read More »
Photo of a woman smiling after she found a b2b marketing agency that is a good fit

Ditch the Jerks

read an article recently that shared tips and tricks on how to work with difficult people. The majority of this article said that it is best to accept the reality of your situation and deal with it, or in other words, suck it up. That didn’t sit very well with me, as I have been in this predicament on more than one occasion throughout my career.

Read More »
Photo of a man and woman sitting in an office at their desk having a discussion

How to manage developers and other tech-savvy specialists

As Frank Zinghini and I discuss in episode #5 of our video series, “Go Digital or Die,” there are some tricks to hiring and managing tech-savvy specialists. And given that we are all in the midst of digital transformation, and business is becoming “all” digital, this is an important topic. Here’s some advice on how to how to hire developers and how to manage developers.

Read More »
Get 30 minutes of free consulting
Hop on a complimentary call with Kristin Zhivago, President of Zhivago Partners, and pick her brain for 30 minutes, 100% risk-free.
Headshot for Kristin Zhivago
Kristin Zhivago's book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy
Prefer to call direct? Speak with Kristin:
(401) 423-2400