Digital marketing is a lot like trying to put seven cats into a water-filled bathtub at the same time. You might get them in there OK (well, except for some nasty scratches), but getting them to stay put is another matter entirely.
“You are your own worst enemy.” This harsh reality of life isn’t as impactful when you’re not in a position of leadership. But if you are leading others in some effort—and for this post, I’m going to focus on leadership in business—your weaknesses become a serious impediment to success, because they have a direct effect on everything you’re trying to do, everyone you interact with, and especially everyone who works for you.
I’m going to tell you some secrets in this article about what it really takes to become a successful entrepreneur. Things you won’t read elsewhere. Things that make the difference between steady, solid growth and downright disaster.
Traditional sales methods aren’t working anymore. We all know what’s wrong:
Digital marketing is not easily managed. It’s got a lot of moving parts, and there are not as many hard and fast rules as we would like (or as digital marketing consultants tend to imply). In this piece, I’m going to reveal three strategies that, if you put them to use, will put you head and shoulders above your competitors.
The fundamental problem with selling—and the behavior of salespeople—is that when you are selling the usual way, someone has to win.
Zhivago Partners provides full-service Digital Marketing Management and Revenue Coaching for mid-sized companies.
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