Category: Best Practices

Marketing ○ Business ○ Sales ○ Management

Woman talking about how to manage digital marketing

How to manage digital marketing: Three game-changing strategies

Digital marketing is not easily managed. It’s got a lot of moving parts, and there are not as many hard and fast rules as we would like (or as digital marketing consultants tend to imply). In this piece, I’m going to reveal three strategies that, if you put them to use, will put you head and shoulders above your competitors.

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Zhivago blog - Love button

Love, logic, and your bottom line

Love. What is love? At its most basic, it is you taking good care of someone who is depending on you. Paying attention to them, giving them the help they need, communicating with them, and being generous with your comfort and your time. In business, love is an essential ingredient, if not the driving ingredient. No one talks about it much, but it’s true. If your customers and workers feel that you’re taking care of them, they will be glad to stick around.

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Zhivago Partners blog: Man steering ship.

The 5 behaviors of successful managers

The best managers make it easier for everyone to do their best work; the worst managers make it more difficult, if not impossible. The companies run by the best managers thrive; the companies run by substandard managers struggle. How can you make sure you are behaving like a good manager, not a bad one?

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Kristin Zhivago blog - woman on the end of a pier

Are you separating yourself from your life?

I had an interesting thought recently. I realized that we are happiest and most successful when we are fully engaged in our lives. Conversely, when we allow things to separate us from our lives, our lives start to go downhill. Big time. Fast. It’s like time moves on, and we don’t. We get distracted and

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Kristin Zhivago blog: Website Tech 101: How websites are constructed

Website Tech 101: How websites are constructed

If you own a business, you know a lot about that business. You also have a website. You probably know less about how websites are constructed. Do you need to know? Yes – certainly enough in order to manage your vendors and keep them from ripping you off. Because I find that business owners can

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