Kristin Zhivago Blog | Revenue Coach

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How to manage developers and other tech-savvy specialists

As Frank Zinghini and I discuss in episode #5 of our video series, “Go Digital or Die,” there are some tricks to hiring and managing tech-savvy specialists. And given that we are all in the midst of digital transformation, and business is becoming “all” digital, this is an important topic. Here’s some advice on how to how to hire developers and how to manage developers.

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How to be successful marketing online

In some ways, everything about marketing has changed. In other ways, nothing has changed. How can you make decisions about digital marketing without knowing which is which?

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Your business is now an app

Customers are now assuming they can and will have a digital relationship with you. The more you make that possible, the more likely they are to buy from you. If you are truly making all that possible, removing all the barriers, your customers will be able to:

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How the Web Works (for Business Owners and CEOs)

What is the first thing people do when they hear of your business or find you in Google? We all know the answer: They go to your site. If you are a service business, they will probably also go to LinkedIn to see more about you. And, further along in their buying process they might

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Go Digital or Die: Advice for Baby Boomer Business Owners

Sounds harsh, doesn’t it? Unfortunately, it’s true. We are seeing more and more baby boomers business owners who are like deer in the headlights. Why? Because they are overwhelmed with the digital and technical aspects of their business, which has stifled their growth. This is not just in marketing and sales, which is where we focus our energy—but in other areas of their business as well.

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Looking for a digital agency? Integrity and business savvy matter the most

Digital marketing is a lot like trying to put seven cats into a water-filled bathtub at the same time. You might get them in there OK (well, except for some nasty scratches), but getting them to stay put is another matter entirely.