June 29, 2017 - Zhivago Partners

Two children drawing together, their heads close and eyes focused

Content marketing: How to go from creep to friend

Imagine someone – a perfect stranger – coming up to you while you’re walking down the street, and saying, “I know all about you. I know you have a problem with X, and I have the solution for you.” Creepy, right? Wouldn’t you do everything you could to get away from that person, as fast

Empty conference table with white chairs

What if they WANT to do business with you – and you’re stopping them?

The gap between buyers and sellers continues to amaze me. And it always boils down to the simplest, even most obvious things. Like this one: You work like crazy to get people to sign up to your list. And then, one day, they want to stay subscribed, but they just want to change their address.