MARKETING & TECHNOLOGY WEBINAR

Go Digital or Die: A Webinar for Baby Boomer Business Owners

Struggling to adapt in today's digital business landscape? Don’t panic. Inside this free webinar series you will learn from two baby boomer business owners, Kristin and Frank, who have ran successful digitally centric companies for over 30 years.
GET FREE INSTANT ACCESS TO THE ENTIRE WEBINAR SERIES

or learn more about what's inside

EPISODE 1: Realities of Your Situation
Baby boomer business owners are at a disadvantage; they weren’t born into the Internet. It kinda snuck up on them, and not it’s “everything” when it comes to business. Here’s a foundational overview that will set the stage for upcoming webinars. Good place to start.

EPISODE 2: How the Web Works
You can’t manage what you don’t understand. In this episode, Frank and Kristin reveal how the web works and what you need to know in order to manage your own site and other technology successfully. Everything will become very clear, even those pesky acronyms.

EPISODE 3: Your App is Your Business
Your business is now represented digitally—so much so that your “app” is your business (and vice-versa). You are competing against all of the other experiences customers are having with other companies (not just in your industry). Are you meeting those expectations? Or falling behind?

EPISODE 4: How to be Successful Marketing Online
You can read all you want about the details of marketing online; but what you really need is a manager's view of the whole landscape. Kristin and Frank lay it all out.

EPISODE 5: How to Manage Developers & Other Tech-Savvy Specialists
Learn about what's the same, and what's different about hiring today's tech-savvy specialists. Also inside — in-house versus outsourcing tradeoffs and how to tell if a developer is any good.

  • MORE TRAFFIC
  • MORE LEADS
  • MORE SALES
HOW CAN YOUR COMPANY GENERATE MORE REVENUE THAN EVER BEFORE?

Go Digital. What does that involve? And how can you — baby boomer business owners — understand and take advantage of 21st century technology?

You’ve built a successful business. But something unexpected (and unwelcome) is happening – rapid tech advancements are putting you at a disadvantage. The whole business world has gone digital.

Only the digitally savvy will survive.

Kristin Zhivago and Frank Zinghini, who have both been on the bleeding edge of digital since the early days, understand your situation – and have helped literally hundreds of companies make what is now often referred to as “digital transformation.” Kristin is a revenue coach, who focuses on marketing, sales, and leadership; Frank specializes in application development and is the CEO of two application dev companies and a software security testing company.

These videos contain all of the information you need to understand and manage the digital world in which you now operate. The webinars cover:

  • The basics of the digital environment
  • Why your app is your business and vice-versa, and what to do about it
  • Marketing in our digital age
  • How to manage developers (sites and apps)
  • Pitfalls and how to avoid them
  • What you really need to know – and when to hire specialists

Each webinar is about an hour, which may seem like a lot, but you’ll learn more in an hour – from a company leader perspective – than you would attending dozens of specialist-level classes.

or get a 100% risk-free consulting call.

FREE WEBINAR
GO DIGITAL OR DIE
Discover the exact strategies we have used for more than 30 years to adapt and thrive in an ever-changing digital business landscape.
webinar_spread
THIS CAN BE APPLIED TO VIRTUALLY ANY MARKET:
icon ecommerce

Retail and eCommerce

icon software

Software / SaaS

icon manufacturing

Manufacturing

icon technology

Tech Companies

icon services

B2B / B2C Services