Go Digital or Die: A Webinar for Baby Boomer Business Owners
EPISODE 1: Realities of Your Situation
Baby boomer business owners are at a disadvantage; they weren’t born into the Internet. It kinda snuck up on them, and not it’s “everything” when it comes to business. Here’s a foundational overview that will set the stage for upcoming webinars. Good place to start.
EPISODE 3: Your App is Your Business
Your business is now represented digitally—so much so that your “app” is your business (and vice-versa). You are competing against all of the other experiences customers are having with other companies (not just in your industry). Are you meeting those expectations? Or falling behind?
Go Digital. What does that involve? And how can you — baby boomer business owners — understand and take advantage of 21st century technology?
You’ve built a successful business. But something unexpected (and unwelcome) is happening – rapid tech advancements are putting you at a disadvantage. The whole business world has gone digital.
Only the digitally savvy will survive.
Kristin Zhivago and Frank Zinghini, who have both been on the bleeding edge of digital since the early days, understand your situation – and have helped literally hundreds of companies make what is now often referred to as “digital transformation.” Kristin is a revenue coach, who focuses on marketing, sales, and leadership; Frank specializes in application development and is the CEO of two application dev companies and a software security testing company.
These videos contain all of the information you need to understand and manage the digital world in which you now operate. The webinars cover:
- The basics of the digital environment
- Why your app is your business and vice-versa, and what to do about it
- Marketing in our digital age
- How to manage developers (sites and apps)
- Pitfalls and how to avoid them
- What you really need to know – and when to hire specialists
Each webinar is about an hour, which may seem like a lot, but you’ll learn more in an hour – from a company leader perspective – than you would attending dozens of specialist-level classes.