Kristin’s Podcasts
![](https://zhivagopartners.com/wp-content/uploads/2024/04/Marketing-Boost-Solutions-Podcast.png)
Ready to learn from a proven revenue coach and owner of a digital marketing agency? In this episode, Kristin Zhivago talks about her journey from tech sales to authoring the transformative book “Roadmap to Revenue”.
![Kristin Zhivago - Builders Podcast - Matt Levenhagen](https://zhivagopartners.com/wp-content/uploads/2024/04/Kristin-Zhivago-Builders-Podcast-Matt-Levenhagen.jpg)
In this engaging episode, guest Kristin Zhivago shares her deep insights into branding, marketing, and creating a customer-focused business strategy. The conversation unlocks the often-overlooked simplicity behind marketing and selling—fulfilling promises and satisfying customer desires.
![Imperfect Marketing Podcast - Kristin Zhivago Guest](https://zhivagopartners.com/wp-content/uploads/2024/04/Imperfect-Marketing-Podcast-Kristin-Zhivago-Guest-1024x532.png)
Kendra Corman talks imperfect marketing with revenue coach Kristin Zhivago. With decades of experience, Kristin helps companies sell more by truly understanding their customers.
![GrownLearn](https://zhivagopartners.com/wp-content/uploads/2024/03/GrownLearn.png)
With a wealth of experience helping CEOs and entrepreneurs understand their customers’ needs, Kristin shares valuable insights on building businesses that not only thrive but also make a lasting impact.
![Science of CX](https://zhivagopartners.com/wp-content/uploads/2024/03/Science-of-CX.png)
In this episode of Science of CX, Kristin Zhivago talks about customer-centric approach, sales training transformation, empowering customer service, and continuous improvement.
![ZP-The-Marketing-Superpower-hour](https://zhivagopartners.com/wp-content/uploads/2024/02/ZP-The-Marketing-Superpower-hour.png)
Today, we use marketing superpowers to confront the crisis plaguing the marketer’s mind – the insidious control of outdated ideas.
Should marketers alter their language or lower prices? Revenue coach, author and modern marketing expert Kristin Zhivago shares some answers.
![Mike Mayo, Digital Strategist and Growth Hacker](https://zhivagopartners.com/wp-content/uploads/2019/01/avatar_mikemayo.jpg)
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In this episode of Chasing the Insights, Kristin Zhivago talks about how to grow your business without having to guess how to market to your customers.
![Author to Authority Podcast - Kristin Zhivago- How To Sell the Way Your Customers Want To Buy](https://zhivagopartners.com/wp-content/uploads/2023/12/Author-to-Authority-Podcast-Kristin-Zhivago-How-To-Sell-the-Way-Your-Customers-Want-To-Buy.png)
Kristin Zhivago, a seasoned entrepreneur and marketing expert, has a rich background in tech and years of experience working with tech companies. She firmly believes that customer understanding is crucial and emphasizes the need to figure out what customers want rather than guessing.
![Kristin Zhivago - Customer Transformation Live Podcast](https://zhivagopartners.com/wp-content/uploads/2023/11/Kristin-Zhivago-1024x576.jpg)
Dive into the art of customer-centric sales with Kristin Zhivago, the trailblazing founder of Zhivago Partners, on “Customer Transformation Live with Chris Hood.” In this episode, we unravel the secrets of aligning your offers with the customer’s mindset for a win-win result.
![Kristin Zhivago - Women in Big Data Podcast](https://zhivagopartners.com/wp-content/uploads/2023/10/Kristin-Zhivago-1024x576.jpeg)
Listen, and get insights into How to Sell the Way Your Customers Want to Buy in this talk with Kristin Zhivago, President & Founder at Zhivago Partners. We talk about her bestseller book RoadMap to Revenue: How to Sell the Way Your Customers Want to Buy, named one of the Top 6 Marketing & Sales Books by Forbes.
![Kristin Zhivago and Christina Hooper](https://zhivagopartners.com/wp-content/uploads/2023/07/Kristin-Zhivago-and-Christina-Hooper-1024x482.png)
Kristin Zhivago chats with Christina about why it’s important for clients to be educated about the digital marketing services they are buying.
![Kristin Zhivago and Munira Zahabi](https://zhivagopartners.com/wp-content/uploads/2023/07/Kristin-Zhivago-and-Munira-Zahabi.png)
Kristin talks with Munira about understanding what the customer wants, about EGO, and her book Roadmap to Revenue.
![Best Business Minds Podcast - Kristin Zhivago](https://zhivagopartners.com/wp-content/uploads/2023/01/Best-Business-Minds-Podcast-1024x1024.png)
Kristin Zhivago discusses her background and what led her to writing her book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.
![The Operational Excellence Show](https://zhivagopartners.com/wp-content/uploads/2022/12/The-Operational-Excellence-Show.png)
Kristin speaks about Mindset Driven Marketing. You need to know the mindset your customer is in. She says it’s quite simple:
Sales is about the desires your customers have, the concerns your customers have and the questions your customers have.
![Going North Podcast - Kristin Zhivago](https://zhivagopartners.com/wp-content/uploads/2022/10/Going-North-Podcast-Kristin-Zhivago-1024x1024.png)
Dom Brightmon and Kristin Zhivago talk about her book. “Roadmap to Revenue: How to Sell the Way Your Customers Want To Buy”, mindset-driven marketing, the customer’s buying process, and more.
![](https://zhivagopartners.com/wp-content/uploads/2024/05/X9HeIG6m_400x400.jpeg)
![Kristin Zhivago - The Positive Polarity Podcast](https://zhivagopartners.com/wp-content/uploads/2022/06/Kristin-Zhivago-Positive-Polarity-Podcast-1024x1024.png)
Dave Molenda and Kristin Zhivago discuss how to increase your sales revenue by being more customer-orientated. Through a process of “reality check research,” Kristin explains how a company can identify their blind spots through customer feedback and work to improve their bottom line in the process.
![Winning on Main Street Podcast](https://zhivagopartners.com/wp-content/uploads/2022/05/Winning-on-Main-Street-Podcast-1024x443.png)
Kristin Zhivago talks with Gordon Henry about what customers want to buy and how they want to buy it.
![SDS-2843 May 2022 Teaser 1 Social Posting](https://zhivagopartners.com/wp-content/uploads/2022/04/Blaze-Your-Own-Trail-Podcast-Kristin-Zhivago.jpg)
Kristin Zhivago talks with Jordan Mendoza about early lessons she learned in sales and her digital marketing management company, Zhivago Partners.
![](https://zhivagopartners.com/wp-content/uploads/2022/04/Not-Another-Marketing-Podcast.png)
Kristin Zhivago joins John Tromans to talk about how to market a little more ethically and ask more questions.
![That Entrepreneur Show](https://zhivagopartners.com/wp-content/uploads/2022/04/That-Entrepreneur-Show.jpg)
Kristin Zhivago sits down with Vincent Lanci to discuss Zhivago Partners, a digital marketing management company.
![Business Radio X Podcast](https://zhivagopartners.com/wp-content/uploads/2022/04/Business-Radio-X-Podcast.png)
Kristin Zhivago talks with Mike Blake about the shifting nature of sales from a traditional salesperson to a role of customer service.
![Get Down To Business Podcast](https://zhivagopartners.com/wp-content/uploads/2022/04/Get-Down-To-Business-Podcast.jpg)
Kristin Zhivago joins Shalom Klein on his weekly radio show to discuss digital marketing.
![Communicast Podcast - Kristin Zhivago](https://zhivagopartners.com/wp-content/uploads/2022/03/Communicast-Podcast-Kristin-Zhivago.png)
Kristin Zhivago discusses with Scott D’Amico her “find it, face it, fix it” approach to life and business. Kristin also shares how to live in the truth and the importance of leading a no regret life.
![Pocket Sized Pep Talk Podcast - Kristin Zhivago](https://zhivagopartners.com/wp-content/uploads/2022/03/Pocket-Sized-Pep-Talk-Podcast-Kristin-Zhivago-1024x370.jpg)
So, you think you know a thing or two about selling do you? Okay, but how much do you know about the way people make decisions and buy? Kristin Zhivago sits down with Rob Jolles and brings her sales and marketing experience with her.
![](https://zhivagopartners.com/wp-content/uploads/2022/04/Not-Another-Marketing-Podcast.png)
Kristin Zhivago joins John Tromans to talk about how to market a little more ethically and ask more questions.
![That Entrepreneur Show](https://zhivagopartners.com/wp-content/uploads/2022/04/That-Entrepreneur-Show.jpg)
Kristin Zhivago sits down with Vincent Lanci to discuss Zhivago Partners, a digital marketing management company.
![Business Radio X Podcast](https://zhivagopartners.com/wp-content/uploads/2022/04/Business-Radio-X-Podcast.png)
Kristin Zhivago talks with Mike Blake about the shifting nature of sales from a traditional salesperson to a role of customer service.
![Get Down To Business Podcast](https://zhivagopartners.com/wp-content/uploads/2022/04/Get-Down-To-Business-Podcast.jpg)
Kristin Zhivago joins Shalom Klein on his weekly radio show to discuss digital marketing.
![Communicast Podcast - Kristin Zhivago](https://zhivagopartners.com/wp-content/uploads/2022/03/Communicast-Podcast-Kristin-Zhivago.png)
Kristin Zhivago discusses with Scott D’Amico her “find it, face it, fix it” approach to life and business. Kristin also shares how to live in the truth and the importance of leading a no regret life.
![Pocket Sized Pep Talk Podcast - Kristin Zhivago](https://zhivagopartners.com/wp-content/uploads/2022/03/Pocket-Sized-Pep-Talk-Podcast-Kristin-Zhivago-1024x370.jpg)
So, you think you know a thing or two about selling do you? Okay, but how much do you know about the way people make decisions and buy? Kristin Zhivago sits down with Rob Jolles and brings her sales and marketing experience with her.
![](https://zhivagopartners.com/wp-content/uploads/2024/05/channels4_profile.jpeg)
![Driven Female Entrepreneur Podcast - Kristin Zhivago](https://zhivagopartners.com/wp-content/uploads/2022/03/Driven-Female-Entrepreneur-Podcast-Kristin-Zhivago.jpg)
Kristin Zhivago joins Melitta Campbell to talk about her success story and the necessity of knowing the demands and mindset of clients in order to achieve continual business growth.
![People Business - Brien McMahon](https://zhivagopartners.com/wp-content/uploads/2024/02/People-Business-Brien-McMahon.webp)
Kristin Zhivago talks with O’Brien McMahon about how to sell more by understanding what your customers want to buy and how they want to buy it.
![Writing with Authors](https://zhivagopartners.com/wp-content/uploads/2022/04/Writing-with-Authors-1024x572.png)
Kristin Zhivago joins Vincent Lanci on his Writing With Authors Youtube channel to discuss her book, Roadmap to Revenue.
![](https://zhivagopartners.com/wp-content/uploads/2022/03/Business-Growth-on-Purpose-Zhivago-Partners-1024x1024.jpg)
Kristin Zhivago talks to Jose Palomino about the buyer’s mindset and how the buyers set the pace for how sales happen.
![Corporate Thought Podcast](https://zhivagopartners.com/wp-content/uploads/2021/11/Corporate-Thought-Podcast.jpg)
Kristin Zhivago joins Marc Marling to discuss a masterclass in learning from your customers. What is the customers buying process? What is the customers mindset?
![Startup Hustle Podcast - Kristin Zhivago](https://zhivagopartners.com/wp-content/uploads/2022/03/Startup-Hustle-Podcast-Kristin-Zhivago-1024x538.png)
Kristin Zhivago joins Herman Sias to talk about everything you need to know about digital marketing.
![Market Impact Insights Podcast](https://zhivagopartners.com/wp-content/uploads/2021/10/Market-Impact-Insights-Podcast.png)
Kristin Zhivago joins Dan Albaum to discuss the roadmap for breakaway revenue by truly understanding how customers buy and the power of partnering with sales in adopting a new marketing mindset to exceed customer expectations.
![ROI Podcast - Kristin Zhivago](https://zhivagopartners.com/wp-content/uploads/2022/03/ROI-Podcast-Kristin-Zhivago-1024x341.jpg)
Kristin Zhivago joins Matt Martella to share what organizations get wrong when we assume our customer base identity. Learn how we can begin to build a better relationship with our customers.
![Kristin-Zhivago-BBPTVShow](https://zhivagopartners.com/wp-content/uploads/2021/05/Kristin-Zhivago-BBPTVShow.jpg)
Kristin Zhivago joins Elaine Lindsay to discuss the customer’s buying process and building your business to compete effectively in our fast-changing, hyper-competitive markets.
![](https://zhivagopartners.com/wp-content/uploads/2024/05/zorina-d-dimitrova.jpeg)
![The Small Business Advocate](https://zhivagopartners.com/wp-content/uploads/2021/10/The-Small-Business-Advocate.png)
![Reach or Miss logo](https://zhivagopartners.com/wp-content/uploads/2020/12/reach.png)
Kristin Zhivago joins Hayut Yogev to discuss the customer’s buying process; the one key success factor for every business owner; her favorite digital marketing tools; and her incredible journey in technology, sales, and marketing.
![Banner for Handful of Hope Kristin Zhivago interviewed by Jesse Brisendine](https://zhivagopartners.com/wp-content/uploads/2020/12/handfulofhope.png)
Kristin Zhivago joins Jesse Brisendine to discuss the transformational power of the don’t argue rule, what business is really all about, how to figure out what really excites your customers, and much more.
![Today's Leader podcast banner with Kristin Zhivago](https://zhivagopartners.com/wp-content/uploads/2020/12/todays-leader.png)
Kristin Zhivago joins Tony Curl to discuss your customers’ state of mind when they set out to buy; how consumers have many avenues available for them when they commit to buying; and what “putting on your buyer’s hat” really means.
![The Small Business Advocate](https://zhivagopartners.com/wp-content/uploads/2021/10/The-Small-Business-Advocate.png)
Kristin Zhivago joins Jim Blasingame to discuss how to avoid becoming a cyber-crime or ransomware victim by having good security software, keep all software updated, don’t click on anything without confirming it’s good, and train your people.
![Banner for The Customer Experience podcast featuring Kristin Zhivago](https://zhivagopartners.com/wp-content/uploads/2020/12/bombomb.png)
Kristin Zhivago joins Ethan Beute to discuss why understanding a customer’s Mindset provides more clarity than other customer insights, how to work with qualitative feedback, what marketers and salespeople need to do to win over customers, and much more.
![Banner showing Arlene Gale and Kristin Zhivago for a Mindset Meets Master podcast](https://zhivagopartners.com/wp-content/uploads/2021/01/arlene.png)
How do you know what your customers need? Is price the only reason customers buy? Can emotion help complete the sale? Can the competition help you sell to your customers? Learn the answers as Arlene talks to Revenue Coach Kristin Zhivago about the mindsets that help entrepreneurs sell the way customers want to buy!
![Banner for Amplify Your Success podcast featuring Kristin Zhivago](https://zhivagopartners.com/wp-content/uploads/2020/11/amplify.png)
Kristin Zhivago joins Melanie Benson to discuss Mindset-Driven Marketing and how to sell the way your customers want to buy. Listen in on this Amplify Your Success episode to hear Kristin’s revolutionary way of marketing that’s transforming the results of her clients.
![Banner for The Business Power Hour hosted by Deb Krier](https://zhivagopartners.com/wp-content/uploads/2020/08/powerhour.png)
Kristin Zhivago joins Deb Krier to talk about Mindset-Driven Marketing and how it can amp up your revenue growth strategi
![Banner for Brett Trainor's Hardwired for Growth podcast](https://zhivagopartners.com/wp-content/uploads/2020/08/podcast_b2bfounder.png)
Kristin Zhivago joins Brett Trainor to talk about leveraging your customer’s Mindset to grow your business, looking at the customer’s perspective on why they’re buying from you, why sales and marketing cannot be isolated, and much more.
![Banner for BizSoup Podcast featuring Kristin Zhivago](https://zhivagopartners.com/wp-content/uploads/2020/06/bizsoup.png)
Kristin Zhivago joins John DeBevoise on Bizness Soup Talk Radio to discuss Mindset-Driven Marketing and how it can help your business succeed no matter what.
![The Small Business Advocate](https://zhivagopartners.com/wp-content/uploads/2021/10/The-Small-Business-Advocate.png)
Kristin Zhivago joins Jim Blasingame to reveal that state of mind is the most important factor in what motivates someone to seek a purchase, choose a supplier and what they buy, and what you have to do to learn what that is.
![Banner for the Leadership Hacker podcast](https://zhivagopartners.com/wp-content/uploads/2020/06/podcast_leadershiphacker.png)
In this episode you can learn about the role of Mindset in leading marketing strategies, the buying process vs. the sales process, the benefits of a “No Jerk” policy, how to sell the way your customers want to buy, and much, much more!
![Banner for You are techY podcast with Ellen Twomey](https://zhivagopartners.com/wp-content/uploads/2020/05/podcast_techy.png)
Digital Marketing guru and company president, Kristin Zhivago shares what it means to be a servant leader. Kristin walks us through her journey that includes a background of 40 years in technology…this entrepreneur knows what she is talking about!
![Banner for The Groundswell Marketing Podcast](https://zhivagopartners.com/wp-content/uploads/2020/05/groundswell.png)
Kristin Zhivago shares her process on understanding how your customers want to buy and how to sell to them based on 4 types of buyer scrutiny. This is from decades of work as an marketing agency owner & revenue coach to top executives in silicon valley and beyond.
![Banner for podcast episode with Kristin Zhivago and Lauren Kress, The Business Scientist](https://zhivagopartners.com/wp-content/uploads/2020/04/podcast_kz.png)
Kristin Zhivago joins Lauren Kress on the Grow Your Brand Podcast to discuss how to adjust your processes to meet the needs of your customers during the health crisis whilst keeping your brand promise.
![Banner for Influential Visions podcast](https://zhivagopartners.com/wp-content/uploads/2020/03/podcast_influencial.png)
Kristin Zhivago joins Nathaniel Schooler on the Influential Visions Podcast to discuss Teaching CEOs and Entrepreneurs How to Survive a Crisis Without Going Crazy.
![Banner from The Agents of Change podcast with Rich Brooks](https://zhivagopartners.com/wp-content/uploads/2020/03/podcast2.png)
We might think we know what our customers are thinking, but we’re wrong, according to revenue coach, Kristin Zhivago. Discover why in this special podcast episode with Rich Brooks.
Book Kristin as a guest speaker
Kristin speaks frequently on the subjects of:
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How to Increase Revenue
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Digital Marketing Trends and Techniques
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Successful Selling in the Age of AI
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Supporting Your Customer’s Buying Journey
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Keeping the Promises Your Branding Makes
![Headshot for Kristin Zhivago](https://zhivagopartners.com/wp-content/uploads/2019/01/lp_zhivago_render_white_blended.png)