Humans writing for humans who want to buy what you’re selling.
The best content attracts the best buyers and gives them what they want in order to make a purchase.
It ranks well in search engines, to the point where one article can literally dominate the top results for years.
Here’s an example. Cor-Tuf sells high-tech concrete (“ultra-high-performance concrete,” or UHPC). We wrote an in-depth, useful article about concrete strength a couple of years ago and have updated it several times. Not only does it continue to dominate search engine results, but it has been selected by Google for the “AI Overview” position at the top of the page:
It also dominates the rest of the search engine results page:
Kristin Zhivago has trained copywriters all over the world for companies of all sizes, including IBM. As president of Zhivago Partners, she has assembled a digital content marketing team that includes a top-notch managing editor and US-based writers who come to know your customers as well as you do.
When we write a blog article, social media post, or site page for you, we are driven by deep competitive SEO research, customer buying journey research, and ongoing testing of concepts via multi-channel marketing, including digital ads and email marketing.
The process of creating marketing content is a smooth-running machine, consisting of the following actions by our team on your behalf:
- Agree with you on concepts to cover in articles; we always have inspiring brainstorming meetings
- Add the topics to an efficient content management project system
- Make sure your writer is well-armed with the customer research we have done for you
- Schedule a “rant” with you or another subject matter expert in your company
- Interview your subject matter expert and have the conversation transcribed for the writer
- Research and analyze other content written on the same subject and decide on the best “positioning” for the article
- The writer will write the first draft
- The managing editor will edit the draft. Our managing editor takes an independent eye to each marketing content piece we write, making sure it aligns with the research, hits the right tone, and communicates the right message. Every phrase of every piece deserves quality assurance.
- Kristin will review the draft with the same approach as the managing editor, but also with an eye to your overall strategic positioning.
- The managing editor will send the reviewed draft to you for approval
- Clients often respond with no changes and comments such as “FANTASTIC!”
- The content is placed on your site as an article or site page by our site publishing expert, then reviewed again by Kristin before final publishing to make sure every detail is spot on.
- Content is published
- The tracking process begins, measuring traffic, length of time spent with the content, etc.
- Content is sent to site subscribers via email; these emails are also tracked and analyzed
- Content is socialized and tracked
As the article is being written, we keep you apprised of our progress and contact you immediately if we have questions.
The content we provide is informed by your customers and industry, generated by professionals who understand it, and reviewed by your subject matter experts before your customers see it.