The Inside Scoop on Social Media for Business Leaders

How Social Media Marketing Can Be Used to Make Sales

Can you make sales using social media? Yes, but only if you use it correctly. “The approach you take will be different if you are a Business-to-Consumer (B2C) company or a Business-to-Business (B2B) company.

Kristin lays out the logic behind successful social media campaigns and maps out the steps you need to take to get full leverage out of your social media efforts and also help you avoid the most common (and costly!) mistakes.

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The Best Way to Use Social Media for the Type of Product or Service That You Sell

Social media marketing is not a one-size-fits all exercise. The social channels you select have to be those where your audience would expect to find you. The posts you place in those channels have to resonate and intrigue your prospective buyers. The information you share when they click through has to be satisfying. This guide lays it all out.
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Written by best-selling author and revenue coach, Kristin Zhivago - President and founder of Zhivago Partners
  • What matters most in social media
  • How to treat social on your site
  • Why you absolutely must have full control over your accounts
  • How often you should post
  • Where you should post
  • What works for B2C companies
  • What works for B2B companies
  • Types of posts and how they can sell for you
  • Questions you should answer in your social media

Is Your Social Media Helping You Make Sales?

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