Kristin’s Podcasts

“There’s still an enormous gap between what companies think is important to their customers—and what customers actually think is important.”

Kristin joins Marketing in the Age of AI to explore how deep customer insight, not assumptions, drives real revenue.

“Fairness is the number one reason that good people leave companies.”

Kristin joins Leading with Integrity to share bold truths on calm leadership, customer-centric marketing, and building jerk-free teams that thrive.

“Everybody’s spending money on their assumptions—and their assumptions are wrong.”

Kristin Zhivago joins Minutes with Mango to share why the key to modern marketing isn’t AI or personas—it’s real conversations with your customers.

“Selling on social media is different for B2C companies than B2B companies.”

AI, marketing, and the future of business! Kristin Zhivago discusses it all on The Reluctant Entrepreneur Podcast.

“This goes back to my theory about branding, which is branding is the promise that you make. Your brand is the promise that you keep.”

Tune in to hear Kristin Zhivago reveal how to sell the way your customers want to buy by uncovering their desires, concerns, and questions.

“I do focus on the 4 types of buying processes there are in the world. That is still valid.”

Listen in as Kristin joins Catie Harris on the NursePreneurs Podcast to discuss how understanding your customer’s journey can lead to explosive business growth.

“People still buy products. If you’re ignoring that, and you’re automating your assumptions, you’re just throwing more money away which is a really sad, sad thing that people do.”

Tune in to discover how to build a business that thrives on empathy, customer-centric strategies, and a little bit of love, instead of just profit.

“My personal goal in life is to help people realize their dreams.”

In this episode, Kristin discusses her new book she’s writing and how entrepreneurs are driven by a desire to make a difference, not just profit.

“For years now, I’ve been saying traditional selling is dead.”

In this episode of Sales for Nerds, Kristin Zhivago shares exactly how to sell the way your customers want to buy. Don’t miss out on her insider tips for crafting a message that resonates and drives sales!

“Kind people make good decisions.”

John St. Pierre and Rich Hoffman talk with Kristin Zhivago about how critical it is to work in a jerk-free bubble to accurately identify the customer buying journey and deliver on-point mindset-driven marketing that will increase revenue.

“Tech has taken over. There’s not a business out there that isn’t on the cloud.”

Ann Carden and Kristin Zhivago discuss how to harness AI’s potential while keeping the human touch in business. Tune in for insights on building a marketing strategy that truly connects with your audience.

“You shouldn’t spend any money in advertising if you don’t have a landing page that carries them through the buying journey.”

Tune in as Kristin Zhivago drops knowledge bombs on how to truly understand your customers and boost your revenue in this talk with host Michelle Nedelec.