Who We Help

We’ve created the perfect team for a business owner with an engineering background.

There is only one digital marketing agency run by a revenue coach.

Kristin Zhivago has spent her entire career building revenue-growth machines for tech companies of all sizes. She and her team can do it for you.

A note from Kristin:

We could have called this page “The Perfect Client” and it could have simply said, “If you are an engineer and own a company, and you treat your employees and customers well, but are disappointed with your marketing, you really should be talking to us.”

That’s the short version.

Here’s the backstory:

I’ve been working with engineers for decades. I was an engineering recruiter (the helpful kind) in Silicon Valley for five years before my husband and I started our high-tech ad agency years ago.

My husband was an engineer. We had a great life together before I lost my best friend to cancer in 2021.

I love all things technical, including mechanical engineering, electronics, electro-mechanical engineering, software, hardware… you get the picture.

Many of our team members share my love for tech.

We have writers who enjoy writing about tech.

Our managing editor spent years as an IT expert.

Our online ad pro loves nothing more than investigating new technologies that help us get as close as possible to tracking sales from their origin to the final purchase, and beyond (we also set up marketing nurturing/automation campaigns for our clients).

Nothing makes us happier than working with company owners who have an engineering background and who need their marketing to reliably generate highly qualified leads.

Schedule a free consulting call

As a team, we excel at helping tech companies increase their revenue with deep and much-appreciated educational content that ends up on page one of search results—sometimes for years, with one article, but also with other articles that rise up to the top spot.

I’ve been writing and speaking about supporting the customer’s buying process before it was a “thing,” (check out my book on the topic—Roadmap to Revenue, How to Sell the Way Your Customer Wants to Buy or one of my podcasts on the topic).

We are logical, truthful, and straightforward. When you work with us everything will make sense. Many of our engineering company owners find themselves in their comfort zone working with us, which they find surprising because that hasn’t been the case when they’ve worked with marketers in the past.

And because I spent decades as a revenue coach, performing marketing and sales turnarounds for companies of all sizes, you’ll get more than what most digital agencies can offer. Many of them are founded by someone who started out as a copywriter or graphic designer or SEO specialist, so they don’t have that depth of knowledge about how customers buy and how companies grow.

What We Will Do For You

The first thing I will do before we start the actual digital marketing is personally interview a select group of your customers (audio-only Zoom), asking open-ended questions about why they bought from you, what their experiences have been, what their buying process was, what they wish you might have done better or could do in the future, and more.

The resulting Conversation Report (transcribed and anonymized) and Summary and Recommendations Report allows us to “reverse-engineer” your successful sales so we can produce new sales for you in quantity.

Our number-one goal is to bring highly qualified leads into your business, and help in any way you need to then close those sales.

We respect your experience and wisdom about your industry and tech, and will partner with you to grow your business, combining what you do best with what we do best.

If this sounds good to you, the next step is a conversation between you and me, which you can schedule here. I look forward to our discussion.

Schedule a free consulting call

The right services for your business, performed by experts in each area.

Search Engine Optimization (SEO)

Out-Rank Your Competition

Yes, search is changing due to AI. But one thing isn’t changing. The most helpful, relevant content always rises to the top, and can stay there for years. We’ve done that for our clients, and we can do it for you.

Website Design and Development

Your Site Can Sell For You

We design sites that efficiently address your buyer’s desires, concerns, and questions, so that they want to buy from you. We also check your site continually, optimize it, maintain the back end, provide contact information about your visitors , and build campaigns that follow up with those visitors.

Email Marketing / Marketing Automation

Especially effective for B2B

It’s possible to reach conversion rates in the double digits when it’s done right. It’s essential to understand and support their buying process. The way to a buyer’s heart is helpfulness, and we know how to do that.

Social Media Marketing

Engaging Social Posts

Your B2B social can prove to prospective customers that you care about what they care about. They will decide you can be trusted.

Marketing Content

Helpful content pays off

When buyers are trying to make the right decision, they want content they can use. Content that educates and helps them, meets them where they are, and supports them through their buying process. You will have a top-notch, US-based writer dedicated to your account.

Digital Advertising

The Fastest Way to Sales

When it’s done right—by an entrepreneurial expert who is completely forthcoming about the strategy, ads, landing pages, results, and subsequent optimization actions—digital advertising can quickly start to bring qualified leads into your business.

Influencer Marketing

Benefit from their followers

There are experts in your field with their own followers. We have built an influencer outreach process that is straightforward and very effective. We will find, reach out to, and arrange for your influencers to cover you.

Video Production

Video That Engages and Sells

We all know that video is where it’s at these days, when it comes to communicating with and convincing your buyers. YouTube is the second largest search engine next to Google; we make sure that your channel gives your buyers what they need to make a decision in your favor.

Customer, Competitive, and Industry Research

Research that pays off

We use a unique method of customer research to “reverse engineer” your successful sales, so we can create new sales in quantity. We also can conduct market, industry, and competitive research for you using a variety of advanced methods.

See what our clients are saying...

I have worked with Kristin and her team at Zhivago Partners for years now and wouldn’t think of going anywhere else for top tier marketing services. Using a completely organic strategy, we were able to move from page 10 of Google to the top of page one for several of our most relevant search terms using their approach. Again we wouldn’t look anywhere else for marketing services.

- Tim Lysett

Marketing, Cor-Tuf

“Zhivago Partners has indeed been a partner with ServerLIFT Corporation.

They have a rare mix of attention to detail as well as the flexibility to react to our ever-changing market. The direct result for us has been a steady growth in sales through marketing. In addition, the value of our brand and products continues to grow while cost of sales has been substantially reduced. I would not hesitate to recommend their services.”

- Ray Zuckerman

CEO, ServerLIFT

All of Kristin’s invoices are lower than what I expect them to be. I first heard about Kristin in a marketing podcast interview. She talked about knowing the mindset of our customers when they are making a purchase from us. I realized that I had no idea why our customers buy from us! She helped us set up interviews with our customers, she gave us her insights on what was important to them (she nailed it). Then she helped us change our website to reflect the customers’ mindset. After that she designed a marketing campaign to reach our potential customers. Now she is designing another campaign that we will use on Social Media. I don’t want to think about where we would be right now without Kristin’s help. God has blessed our business and I am thankful.

- Jason Cowles

CEO, Nitrogen Express

Zhivago Partners is the only part of our company that’s irreplaceable. They understand that in order for marketing to work, the entire company needs to be strong and focused, from management on down. As needed, they’ll put you on the path to victory by amping up what you do well and unmooring the rest from mediocrity, complacency, and indecision. They are no-nonsense, tell-it-like-it-is, and all about getting things done. I’ve simply never encountered another company or founder that is so singularly focused on the success of their customers. Good luck finding another marketing agency that does that.”

- Brandon Budd

Vice President, ServerLIFT Corporation

Your first conversation with revenue coach Kristin Zhivago will be one of the best consulting calls you’ve ever had.

Schedule a free call