INTRODUCTION - EPISODE 1

Go Digital or Die: A Webinar for Baby Boomer Business Owners

Meet Kristin and Frank. They have each run successful digitally centric businesses for more than 30 years. In this completely free webinar series, "Go Digital or Die" they will help you — baby boomer business owners — understand, and thrive in, today's digital business landscape.
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Episode #1: The Realities of Your Situation

Baby boomer business owners are at a disadvantage; they weren’t born into the Internet. It kinda snuck up on them, and not it’s “everything” when it comes to business. Here’s a foundational overview that will set the stage for upcoming webinars. Good place to start.
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Episode #2: How the Web Works

You can’t manage what you don’t understand. In this episode, Frank and Kristin reveal how the web works and what you need to know in order to manage your own site and other technology successfully. Everything will become very clear, even those pesky acronyms.
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Episode #3: Your App is Your Business

Your business is now represented digitally—so much so that your “app” is your business (and vice-versa). People expect to have a digital relationship with your company. You are competing against all of the other experiences customers are having with other companies (not just in your industry). Are you meeting those expectations? Or falling behind?
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Episode #4: How to be Successful Marketing Online

You can read all you want about the details of marketing online; but what you really need is a manager's view of the whole landscape. Kristin and Frank lay it all out.

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