Marketing can be logical, and it does work.
Marketing for Engineers: How you can reverse-engineer your successful sales to create new sales in quantity.
Understanding the Mindset of your customers when they set out to buy, which consists of their desires, concerns, and questions, is the key to marketing that actually works. Kristin Zhivago has helped hundreds of engineering CEOs increase their revenue; this guide will show you how.
Engineers can become very successful marketers. This guide will show you:
Written by best-selling author and revenue coach, Kristin Zhivago - President and founder of Zhivago Partners
- Why so much marketing is ineffective, and what you can do about it
- How to avoid the marketing pitfalls that so many company owners fall into
- How to build a well-organized, well-managed marketing team
- How to discover the Mindset of your customers when they set out to buy
- How to make it easy for customers to find you and buy from you
- Why the best marketing is logical and run like an engineering project
DOWNLOAD MARKETING FOR ENGINEERS