Kristin’s Podcasts
All Episodes
Kristin Zhivago, a seasoned entrepreneur and marketing expert, has a rich background in tech and years of experience working with tech companies. She firmly believes that customer understanding is crucial and emphasizes the need to figure out what customers want rather than guessing.
Dive into the art of customer-centric sales with Kristin Zhivago, the trailblazing founder of Zhivago Partners, on “Customer Transformation Live with Chris Hood.” In this episode, we unravel the secrets of aligning your offers with the customer’s mindset for a win-win result.
Listen, and get insights into How to Sell the Way Your Customers Want to Buy in this talk with Kristin Zhivago, President & Founder at Zhivago Partners. We talk about her bestseller book RoadMap to Revenue: How to Sell the Way Your Customers Want to Buy, named one of the Top 6 Marketing & Sales Books by Forbes.
Kristin Zhivago chats with Christina about why it’s important for clients to be educated about the digital marketing services they are buying.
Kristin talks with Munira about understanding what the customer wants, about EGO, and her book Roadmap to Revenue.
Kristin Zhivago discusses her background and what led her to writing her book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.
“Kristin brings an impactful blend of experience, insight, context and takeaways to any conversation about consumers, business and marketing.”
The Marketing Superpower Hour
Kristin speaks about Mindset Driven Marketing. You need to know the mindset your customer is in. She says it’s quite simple:
Sales is about the desires your customers have, the concerns your customers have and the questions your customers have.
Dom Brightmon and Kristin Zhivago talk about her book. “Roadmap to Revenue: How to Sell the Way Your Customers Want To Buy”, mindset-driven marketing, the customer’s buying process, and more.
Dave Molenda and Kristin Zhivago discuss how to increase your sales revenue by being more customer-orientated. Through a process of “reality check research,” Kristin explains how a company can identify their blind spots through customer feedback and work to improve their bottom line in the process.
Kristin Zhivago talks with Gordon Henry about what customers want to buy and how they want to buy it.
Kristin Zhivago talks with Jordan Mendoza about early lessons she learned in sales and her digital marketing management company, Zhivago Partners.
Kristin Zhivago joins John Tromans to talk about how to market a little more ethically and ask more questions.
“Fantastic guest, Kristin Zhivago shared very valuable insights into how to understand the real buying motivations of a customer, how to interview them properly to get unbiased insights. She also talked about her insights about the future of doing business. She was a true pleasure to talk to!”
“Kristin Zhivago lit the show on fire with her generosity of time and expertise. I learn more every time I speak with her. What a great guest!”
“In all honesty I was a bit taken aback by your presentation. I have always felt that I had a good handle on the latest in marketing, but some of what you said hit me like a reality check. I thoroughly loved your messaging and the way you explained your concepts.”
All Episodes
Conversation about honing the customer buying process, including the aspects many businesses are struggling with, what we can do to pay more attention to the customer’s buying process, how sales and marketing can work better together, and how the customer’s buying process has changed – and will change.
Buyers have changed the way they buy. But sellers have been slow to change the way they sell. This disconnect is proving to be frustrating for both sellers and buyers. Zhivago speaks worldwide on what’s new, what’s changed, and what you can do about it.
Book Kristin as a guest speaker
Kristin speaks frequently on the subjects of:
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How to Increase Revenue
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Digital Marketing Trends and Techniques
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Successful Selling in the Age of AI
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Supporting Your Customer’s Buying Journey
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Keeping the Promises Your Branding Makes
