All Episodes

Show:
Science of CX
Host:
Steve Pappas
Date:
February 14, 2024

In this episode of Science of CX, Kristin Zhivago talks about customer-centric approach, sales training transformation, empowering customer service, and continuous improvement.

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Show:
Chasing the Insights
Host:
Vince Warnock
Date:
December 16, 2023

In this episode of Chasing the Insights, Kristin Zhivago talks about how to grow your business without having to guess how to market to your customers.

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Show:
Author of Authority
Host:
Kim Thompson-Pinder
Date:
December 14, 2023

Kristin Zhivago, a seasoned entrepreneur and marketing expert, has a rich background in tech and years of experience working with tech companies.  She firmly believes that customer understanding is crucial and emphasizes the need to figure out what customers want rather than guessing.

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Show:
Customer Transformation Live with Chris Hood
Host:
Chris Hood
Date:
November 8, 2023

Dive into the art of customer-centric sales with Kristin Zhivago, the trailblazing founder of Zhivago Partners, on “Customer Transformation Live with Chris Hood.” In this episode, we unravel the secrets of aligning your offers with the customer’s mindset for a win-win result.

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Show:
Women in Big Data
Host:
Desiree Timmermans
Date:
October 3, 2023

Listen, and get insights into How to Sell the Way Your Customers Want to Buy in this talk with Kristin Zhivago, President & Founder at Zhivago Partners. We talk about her bestseller book RoadMap to Revenue: How to Sell the Way Your Customers Want to Buy, named one of the Top 6 Marketing & Sales Books by Forbes.

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Show:
Entrepreneurs Taking Action
Host:
Christina (Blue) Hooper
Date:
July 16, 2023

Kristin Zhivago chats with Christina about why it’s important for clients to be educated about the digital marketing services they are buying.

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“In all honesty I was a bit taken aback by your presentation. I have always felt that I had a good handle on the latest in marketing, but some of what you said hit me like a reality check. I thoroughly loved your messaging and the way you explained your concepts.”

Mike Mayo

Show:
Munira’s Musing Podcast
Host:
Munira Zahabi
Date:
May 28, 2023

Kristin talks with Munira about understanding what the customer wants, about EGO, and her book Roadmap to Revenue.

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Show:
The Best Business Minds
Host:
Marc Kramer
Date:
Dec 20, 2022

Kristin Zhivago discusses her background and what led her to writing her book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.

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Show:
The Operational Excellence Show
Host:
Marianne Rutz
Date:
Nov 2, 2022

Kristin speaks about Mindset Driven Marketing. You need to know the mindset your customer is in. She says it’s quite simple: 

Sales is about the desires your customers have, the concerns your customers have and the questions your customers have.

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Show:
The Going North Podcast
Host:
Dom Brightmon
Date:
July 30, 2022

Dom Brightmon and Kristin Zhivago talk about her book. “Roadmap to Revenue: How to Sell the Way Your Customers Want To Buy”, mindset-driven marketing, the customer’s buying process, and more.

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Show:
The Positive Polarity Podcast
Host:
Dave Molenda
Date:
June 23, 2022

Dave Molenda and Kristin Zhivago discuss how to increase your sales revenue by being more customer-orientated. Through a process of “reality check research,” Kristin explains how a company can identify their blind spots through customer feedback and work to improve their bottom line in the process.

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Show:
Winning on Main Street
Host:
Gordon Henry
Date:
May 12, 2022

Kristin Zhivago talks with Gordon Henry about what customers want to buy and how they want to buy it.

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“Fun conversation. Kristin is a wealth of knowledge and experience.”

Disrupt & Innovate

“Kristin is a powerhouse of business wisdom! Love her insights and battle-tested takeaways on why customer surveys don’t work. A super solid guest for any business/entrepreneurial podcast.”

Going North

“Fantastic guest, Kristin Zhivago shared very valuable insights into how to understand the real buying motivations of a customer, how to interview them properly to get unbiased insights. She also talked about her insights about the future of doing business. She was a true pleasure to talk to!”

GrowLearn

All Episodes

Show:
Digital Marketing Radio
Episode:
Honing the Customer Buying Process with Kristin Zhivago
Host:
David Bain
Date:
September 4, 2017

Conversation about honing the customer buying process, including the aspects many businesses are struggling with, what we can do to pay more attention to the customer’s buying process, how sales and marketing can work better together, and how the customer’s buying process has changed – and will change.

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Show:
Evolvepreneur Podcast
Episode:
How to Sell the Way Your Customers Want to Buy with Kristin Zhivago
Host:
John North
Date:
September 14, 2017

Buyers have changed the way they buy. But sellers have been slow to change the way they sell. This disconnect is proving to be frustrating for both sellers and buyers. Zhivago speaks worldwide on what’s new, what’s changed, and what you can do about it.

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“In all honesty I was a bit taken aback by your presentation. I have always felt that I had a good handle on the latest in marketing, but some of what you said hit me like a reality check. I thoroughly loved your messaging and the way you explained your concepts.”

Mike Mayo, Digital Strategist and Growth Hacker
Mike Mayo

Book Kristin as a guest speaker

Kristin speaks frequently on the subjects of:

  • How to Increase Revenue

  • Digital Marketing Trends and Techniques

  • Successful Selling in the Age of AI

  • Supporting Your Customer’s Buying Journey

  • Keeping the Promises Your Branding Makes

Book Kristin as a Guest Speaker
Headshot for Kristin Zhivago
Revenue Coach, 5-star author, sales and revenue turnaround expert, and president of Zhivago Partners, a digital marketing agency.

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