Day: April 3, 2023

Marketing ○ Business ○ Sales ○ Management

Ethical Selling: Nothing Sells Like the Truth

Ethical selling: The truth is, nothing sells like the truth

As a buyer, you know you want the truth from sellers. As a seller, you are tempted—and maybe even advised—to bend or hide the truth. It has always been a mistake to do so, but in this age of ridiculously easy customer-to-customer access, it can have immediate, unwanted, and far-reaching negative consequences.

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