Day: August 4, 2021

Marketing ○ Business ○ Sales ○ Management

An engineer drawing a complexe physics equation on a whiteboard

Digital marketing strategy for engineers (and other technologists)

I love working with engineers (and any other technologists who think like one). I always have. Why? Because they’re logical. Straightforward. They hate BS. Which is why they have so much trouble making marketing work; they believe that they have to practice BS in order to succeed. That is absolutely, positively false, and I have hundreds of success stories to prove it. In this article, I will explain how a digital marketing strategy can, and will, work. 

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