I have a real-world definition of branding strategy, based on working as a revenue coach for hundreds of companies and interviewing thousands of customers. It is this: “Branding is the promise that you make; your brand is the promise that you keep.” To help company leaders put this truth to work to increase their own revenues, I explain that they keep (or break) their branding promise with five tools: products/services; people; processes; policies; and passion.
Search Zhivago Partners Website
Call us anytime, we love to chat!
Subscribe to Kristin's Blog
Most Popular Posts
Get a Private 30-minute Consulting Call - Free for our readers.
RIsk-free, no commitment.